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BizReport | Trends & Ideas archives May 24, 2017

When it comes to brand relevancy, talkability trumps truth

What do consumers consider most important about a brand - relevance or trustworthiness? The answer may surprise you. ... >>

BizReport | Trends & Ideas archives June 14, 2015

Google report reveals Brits are the most-connected consumers

According to the latest Consumer Barometer from Google, Brits don't just go online, they live online, with 92% owning a mobile or smartphone and 85% going online at least once a day.... >>

BizReport | Internet June 02, 2015

Over half of U.S. households have TV connected to the Internet

Not content with watching or browsing Internet content on the smaller screens of my laptop or tablet, I bought Chromecast and it seems that I've joined an increasing number of consumers who are now connecting their TV to the Internet.... >>

BizReport | Advertising archives May 12, 2010

Resonate launches attitudinal targeting solution

A new targeting solution arrives today from Resonate Networks, this time designed to target consumers according to their beliefs. The platform is designed to help brands or organizations identify and then recruit consumers to become activists, donors or volunteers. Allowing... >>