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BizReport | Advertising June 18, 2015

Ad Roundup: Partnerships to increase optimization

There is a new partnership and an acquisition that will help brands better optimize campaigns to increase consumer engagement. Details in today's ad roundup. ... >>

BizReport | Ecommerce February 12, 2015

Study: Slow shipment may push Amazon Prime members to cancel

Shipping clubs have grown quickly in popularity; about one-third (33%) of online shoppers surveyed recently said they belonged to a shipping club. Of those about 28% reported having a free trial to that program in December of 2014. The surprising... >>

BizReport | Ecommerce February 05, 2015

Study: Most Americans don't think brands protect personal data

The data breaches of 2014 may not have had visible effects on American shoppers, at least not in the I-Won't-Shop-Online-Anymore respect. However, according to one new study a majority of American shoppers do now feel as if retailers aren't doing... >>

BizReport | Advertising October 27, 2014

Study: First party better than third

Turns out there could be more to first party data than many advertisers have thought. That the 'something more' include metrics for clicks, page views and time on site. According to one new study campaigns using first party data scored... >>

BizReport | Advertising September 24, 2014

Online Roundup: Rebranding to better reach businesses

The online space is constantly changing - right down to the names of companies. This week two rebrandings in the online space are underlining how businesses are changing to meet consumer growth and advertisers' needs in the online space.... >>

BizReport | Research June 10, 2014

E-Comm Roundup: Enhanced targeting lead new efforts

This week ecommerce is getting a facelift thanks to two hubs focused on data and targeting. Here are the details:... >>

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