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BizReport | Research March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Social Marketing March 16, 2010

Mobile consumers show high social tendencies

Over the last year, the number of mobile social networkers have grown by triple digits. According to a recent comScore report mobile visits to Facebook and Twitter, the two largest social networks, have grown by more than 100% (access to... >>

BizReport | Research March 15, 2010

Online video up 10% YoY

The online video consumer base just keeps getting better. According to the latest numbers from NielsenWire online video usage increased by more than 10% in February, even though unique viewers decreased by about 1% for the month. ... >>

BizReport | Search Marketing March 12, 2010

Search traffic down, Facebook search queries up

A growing user base and a page redesign that gives search more prominence has seen the number of search queries on Facebook increase significantly over the last month, according to new figures out this week from comScore.... >>

BizReport | Advertising March 12, 2010

comScore: Europeans more in tune with display than Americans

When it comes to advertising, especially display ads, most marketers are content not to increase budgets. Thanks to several studies indicating that consumers ignore or are blind to display ads, many marketers are even cutting back on display in favor... >>

BizReport | Research March 11, 2010

Online video views drop in January, YoY figures positive

Even though overall U.S. video viewership declined slightly from December, 2009, to 32.4 billion videos viewed from 33.2 billion, comScore's year-over-year figures tell a different story. ... >>

BizReport | Blogs & Content March 09, 2010

comScore: Olympic video pulls consumers online

The Olympic pull had an effect on consumers during the month of February, with many logging on to watch highlights, value-added content or to check the standings of their favorite teams, sports and individuals. According to metrics firm comScore Yahoo,... >>

BizReport | Blogs & Content February 23, 2010

comScore to offers predictive marketing option to publishers

This week comScore is launching a new modeling platform said to give publishers insight into consumer behavior. The platform will use anonymous data collected to show publishers which ads should be presented to which consumers.... >>

BizReport | Research February 17, 2010

comScore: Consumers' use of Internet climbs to new heights

In the twelve months to November, 2009, the online sectors showed sturdy growth, according to comScore's Digital Year in Review. Most of the growth can be attributed to an increase in consumer use of digital channels. ... >>

BizReport | Research February 12, 2010

comScore: Mobile, video hot properties

It is no secret that the social marketplace was a hot property in 2009, but social wasn't the only growth area for the online space. According to comScore's 2009 US Digital year in Review mobile and video were smoking, too.... >>

BizReport | Ecommerce February 11, 2010

comScore: Q4 ecommerce spend up 3%

The final Q4 online spending numbers for 2009 aren't as sexy as in years past, but an increase is an increase. Especially in this economy. For 2009, the final tally shows a 3% increase in spending for the quarter, after... >>

BizReport | Social Marketing February 10, 2010

Are you ready to hear the social marketplace?

So, you've created a branded social network page. You're blogging. You're observing how consumers are talking about your brand. But, are you really listening to what the consumer is saying? Just as you learned in Psych 101 during university, there... >>

BizReport | Search Marketing February 10, 2010

Keyword bid optimization is next for Anchor Intelligence

Traffic quality solution provider Anchor Intelligence is set to launch a new phase in optimization: the keyword optimization system. Called ClearMark for Keywords, the platform allows online marketers to optimize keyword bids according to revenue estimates.... >>

BizReport | Advertising February 08, 2010

Report: 75% of Super Bowl viewers visited advertiser websites

A report out this morning from online advertising firm Akamai shows that 75% advertisers received Super Bowl traffic during Sunday night's big game. The biggest traffic hits, as is usually expected, happened early during the championship game between the New... >>

BizReport | Trends & Ideas February 08, 2010

comScore reports continued growth in online video market

Online video viewing figures continue to rise significantly month on month and comScore's latest report for December shows Hulu breaking a few of its own records.... >>

BizReport | Search Marketing January 25, 2010

comScore: 46% jump in global search market in 2009

The search market shrugged off the recession in 2009 and experienced significant growth, according to comScore's latest study.... >>

BizReport | Viral Marketing January 13, 2010

Online video viewing up 13% for December

One more reason to invest in online video advertising: online video viewing continues to grow at the consumer base. According to the latest research from Nielsen, consumers spent 13% more time viewing video clips in December (Year over Year), a... >>

BizReport | Research January 07, 2010

Reports: Video to expand in 2010

It is no secret that in 2009 online/mobile video became mainstream, but it may surprise some of you that video is expected to show another rapid expansion over the next year. According to reports from metrics firms comScore and Nielsen... >>

BizReport | Ecommerce January 07, 2010

Holiday wrap: $29 billion spent online

The final 2009 Holiday Shopping Season numbers are in from comScore and they are beauties. Overall, researchers note that the ecommerce spend increased by 4% to reach $29.1 billion for the November/December shopping rush. Not bad considering that most firms... >>

BizReport | Ecommerce December 24, 2009

Final holiday shopping weekend sees ecommerce skyrocket

Thanks to the East Coast blizzard in the US the last holiday shopping weekend turned to online opportunities, giving etailers reason to celebrate. According to a new comScore report the December 19, 2009 weekend saw 13% growth and a final... >>

BizReport | Ecommerce December 23, 2009

comScore's new metric measures retail impact

Do you ever wonder if ecommerce ads are truly engaging consumers? A new metric from comScore could help by measuring the impact of online ads on actual sales. The new tool can be used by consumer packaged goods (CPG) brands... >>

BizReport | Ecommerce December 21, 2009

Record ecommerce sales number reached

They predicted it and it has now happened: more than $900 million has now been spent in a single day of online shopping. According to the latest comScore information Green Tuesday (December 15) ecommerce sales reach $913 million.... >>

BizReport | Ecommerce December 18, 2009

Study: Satisfaction falling with online consumers

Shoppers may be spending more online during the 2009 holiday season but that doesn't mean etailers are doing their jobs well. According to two recent reports by Foresee Results customer satisfaction is falling amongst online shoppers. Falling satisfaction numbers point... >>

BizReport | Trends & Ideas December 18, 2009

Search strategies for 2010

Forget about simple keyword searches. As consumers have become more adept at using the Internet the ways they use certain platforms has also changed. One of the biggest changes is in search. No longer are consumers typing in long questions;... >>

BizReport | Advertising December 15, 2009

VideoEgg, comScore partner for rich media insight

A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by... >>

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