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BizReport | Advertising archives January 17, 2013

Collective tool to connect TV audiences, digital ads

A new release out from Collective could put advertisers back into contact with the elusive television audience segments. While television continues to engage a large number of consumers, it's been hard for brands to engage because of time-shifted viewing habits... >>

BizReport | Advertising archives October 04, 2012

How Collective increased ad efficiencies for brands across screens

A new whitepaper out from Collective sheds light on how their platform is helping brands better target ads to improve reach and, in the end, conversions. Called the Multi Screen Advertising Playbook, the paper identifies how brands across verticals including... >>