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BizReport | Advertising September 14, 2017

Brands: This is where you should experiment with personalization

Personalization, while proving to be a boon to some marketers, remains problematic for others. One expert offers advice for brands on how to experiment to ensure personalization is working well. ... >>

BizReport | Blogs & Content September 05, 2017

Why marketers may need less personalization, not more

While personalization is the flavor of the month - or maybe year - for online marketers one expert believes, in some cases, less personalization may mean more customer engagement. ... >>

BizReport | Advertising August 28, 2017

Is personalization bad for business?

More advertising and experience tools crop up daily for digital marketers, but there has been some push-back from consumers in the area of personalization. One expert explains why brands may need to change their personalization options. ... >>

BizReport | Ecommerce February 27, 2017

Survey finds email pressure for retailers

New data out from Coherent Path indicates retailers are feeling the pressure to send even more emails to their list members. That's a key takeaway from their new report, in which researchers found that more than half are sending at... >>