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BizReport | Mobile Marketing June 07, 2007

Coca-Coca launches mobile social network

Coca-Cola Co. is creating a mobile phone social network for Sprite, a brand known to be popular with teenagers. ... >>

BizReport | Research April 24, 2007

Google ranked top brand in the world

Internet giant Google has surpassed Microsoft to become the world’s top-ranked brand, according to findings released this week.... >>

BizReport | Research December 13, 2006

Phishers Go Outside Financial Box

According to new research, phishing scams are switching teams. Rather than focusing on financial information, the hoaxes are baiting consumers with brands like Coke and McDonalds. ... >>

BizReport | Viral Marketing December 11, 2006

Coke Taps YouTube-sters for Campaign

Add another big-name brand to the scions of those tapping user content for new campaigns. The Coca-Cola company has turned part of their holiday campaign to the amateur videographers on YouTube. ... >>

BizReport | Search Marketing October 09, 2006

Paid Search As Reputation Booster?

As the medium becomes more prolific in branding, many marketers are seeing the beauty of paid search as more than a way to get customers in the door, so to speak. Managing how consumers see brand is an added benefit... >>

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