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BizReport | Research archives July 23, 2010

Reports: Click fraud, captcha breakers threatening brands

There is no rest for the wicked in the online space. New research from Click Forensics and MessageLabs finds that fraudsters continue to work overtime to obtain consumers' private information from both paid search and email advertisers.... >>

BizReport | Trends & Ideas archives April 23, 2010

Click Forensics addition serves ads in real time

A new tool from Click Forensics, the ad verification and traffic quality solution, helps marketers reach a more engaged audience by serving ads in real time. Called Search Quality Score, the platform gives ad networks, brands and ad agencies the... >>

BizReport | Search Marketing April 09, 2010

Reports: Click Fraud continues to be a growing problem

Although the click fraud rate is up again for the online industry as a whole, for social networks, the rate is down. A new report from Click Forensics finds that the click fraud rate on social networks is just over... >>

BizReport | Advertising archives February 26, 2010

Click Forensics beta-launches display ad verification platform

There is another tool for marketers to add to their campaign arsenal. Today online ad verification solution Click Forensics is launching a new platform, Display Ad Verification, in beta. The platform filters audience impressions and advertising serving information in real... >>

BizReport | Search Marketing January 21, 2010

Report: Q4 click fraud decreased 2% YoY

Although click fraud remains a big concern for online marketers there could be a light on the horizon. ClickForensics has released Q4 2009 numbers, which reveal a decrease of more than 2% year over year; click fraud for the quarter... >>

BizReport | Advertising archives January 19, 2010

Adknowledge taps Click Forensics for traffic scoring

Performance based ad network Adknowledge has tapped verification company Click Forensics to provide traffic quality reports. The partnership should help drive higher quality traffic to Adknowledge's platform. ... >>

BizReport | Ecommerce archives December 22, 2009

Click Forensics, eBay partner for traffic monitoring

A new deal between traffic quality hub Click Forensics and online marketplace eBay could help ecommerce advertisers with eBay stores gain more from incoming traffic. The partnership will allow Click Forensics to monitor traffic to filter out low quality or... >>

BizReport | Search Marketing December 10, 2009

Need better Yahoo! TQ scores? Click Forensics may have your answer

Advertisers want information, not just ad placement. It isn't a new trend in the online advertising space but it is a trend that more ad networks and publishers are working to improve. Good quality traffic scores mean publishers/networks can charge... >>

BizReport | Research archives July 23, 2009

Click Fraud drops 3+% year over year

Mixed news from Click Forensics today. In their Q2 2009 report, the company found that click fraud has dropped to 12.7%, down from 13.8% in Q1 and down from 16.2% year on year (Q2 2008). Much of the decline is... >>

BizReport | Advertising archives July 16, 2009

Burst Media, Anchor Intelligence partner against click fraud

A new partnership between two big names in the online marketplace should give both publishers and marketers a bit more peace of mind. This week Anchor Intelligence partnered with advertising representative Burst Media to fight click fraud. The partnership gives... >>

BizReport | Search Marketing June 10, 2009

Anchor Intelligence launches click fraud alerts

Afraid of click fraud? There is a new tool to help marketers better control monitor clicks. Anchor Intelligence has launched ClearMark Alerts as part of the ClearMark suite of tools; the platform works by emailing questionable traffic alerts to marketers.... >>

BizReport | Search Marketing May 08, 2009

ClickForensics upgrades Click Fraud Fighter solution

With click fraud rising, many marketers are turning away from paid search in favor of other advertising categories. Still, search marketing is one of the best ways to reach consumers and increase traffic to ecommerce websites. ... >>

BizReport | Search Marketing April 23, 2009

Click Forensics: Q1 sees click fraud fall

There is good news and bad news for pay per click marketers and search consumers: the number of click fraud reports are down but click fraud is now beginning to morph. According to the latest research from Click Forensics, Q1... >>

BizReport | Search Marketing January 29, 2009

Click Forensics: Click Fraud rises to 17%

In Q4 2008 click fraud reaches it's highest level - yet. According to new data from Click Forensics the click fraud rate reached 17.1% for the quarter with traffic from botnets accounting for more than 30% of all fraudulent clicks;... >>

BizReport | Search Marketing October 24, 2008

Click Forensics: Botnet click fraud on the increase

Botnets aren't slowing down. That is the indication from the latest Click Forensics report in which researchers found that click fraud by botnets increased 10% in Q3 2008. Currently, about 27% of click fraud is attributed to botnets.... >>

BizReport | Law & Regulation October 08, 2008

Click Forensics introduces trademark abuse reporting

Click fraud takes many forms, one of which is trademark abuse. Not only is it annoying to consumers, but it impacts advertising budgets. Click Forensics has added a new feature to its ad solution called the Trademark Use report. ... >>

BizReport | Search Marketing July 19, 2007

Armies of bots raise click fraud rates

Traffic from botnets doubled from Q1 to Q2 of this year, according to a new data from Click ForensicsClick Fraud Network. At the same time click fraud has risen. Coincidence?... >>

BizReport | Research archives April 20, 2007

Pay-per-click fraud rises to 14.8 percent

Pay-per-click (PPC) fraud figures, from the Click Fraud Index, were released this week. A modest rise in click fraud rate has pushed the latest figure to the highest in any quarter since tracking began a year ago.... >>