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BizReport | Ecommerce archives August 16, 2010

Coremetrics: Online shoppers with short attention spans demand fast, relevant online experience

I won't scare you with a countdown to Christmas but, needless to say, it's looming and online retailers who want to make it a profitable holiday season need to ensure they are giving consumers the shopping experience they demand or... >>

BizReport | Ecommerce archives July 26, 2010

Look to Christmas past for clues to 2010 marketing success

By looking back over past holiday seasons, marketers can better understand consumer behavior across a variety of channels. A recent report from Epsilon examines trends that retailers should heed in the countdown to Christmas.... >>

BizReport | Ecommerce archives July 23, 2010

How long until your Christmas campaigns kick in?

Hands up all those who have started marketing for the upcoming festive season. Yes, I know it's early, but apparently some retailers have already acknowledged the upcoming holiday season in their email communications with customers. ... >>

BizReport | Email Marketing January 07, 2010

Pivotal Veracity: The good, the bad and the ugly deliverability rates

It will come as no surprise to any email marketer that the number of emails blocked in the weeks leading up to Christmas, and during the ensuing sales, increased as online retailers crammed last minute delivery and discount offers into... >>

BizReport | Social Marketing January 05, 2010

Did Facebook's traffic really trump Google's on key holiday dates?

According to a report from Hitwise, the social networking giant Facebook was the most popular website in America during certain days over the holiday period. Or was it?... >>

BizReport | Loyalty Marketing December 03, 2009

Emailvision suggests email marketers take advantage of "dead zone"

The "dead zone" between Christmas and New Year may be the period when consumers have more time to dedicate to your commuications, suggests Emailvision, and email marketers should take advantage of this with targeted promotions or brand loyalty messaging. ... >>

BizReport | Ecommerce archives November 19, 2009

Many Brits plan to buy holiday gifts after Christmas

A survey of consumers in the U.K. has found that almost half will wait until the January sales to complete their festive shopping in order to bag a bargain.... >>

BizReport | Ecommerce archives November 10, 2009

IMRG: 93% of Brits to buy Christmas gifts online

Increased confidence in online payment methods and savvier consumers will combine to drive the vast majority of British shoppers online to buy Christmas gifts this year, according to a new survey from the Interactive Retail in Media Group (IMRG) and... >>

BizReport | Ecommerce archives October 01, 2009

Nielsen: Upcoming holiday season festive but frugal

Nielsen is projecting an extremely modest rise in holiday sales this year as Americans keep one eye on the economy and the other on their purse strings. ... >>

BizReport | Ecommerce archives September 17, 2009

Google: Consumers purchase Christmas gifts earlier than ever

There are just over 3 months until Christmas but consumers are already researching, and even purchasing, gifts for the holiday season, according to new data from Google. ... >>

BizReport | Ecommerce archives August 28, 2009

5 ways to pimp your product descriptions

Christmas is coming and it's time to start knocking your website into shape. An important part of any ecommerce website is the product copy which has an awful lot of work to do to get across the facts while enticing... >>

BizReport | Email Marketing August 12, 2009

Email marketing: 5 holiday campaign tasks you should be doing now

Long summer evenings and BBQs may not exactly put you in mind of sleigh bells and snow, but as any email marketer knows, now is the time to be planning your holiday email campaign.... >>

BizReport | Email Marketing July 30, 2009

Ho-ho-how long until Christmas campaigns begin?

Hands up all those who have started marketing for the upcoming Christmas season. Yes, I know it's early, but apparently some retailers have already acknowledged the upcoming holiday season in their email communications with customers. ... >>

BizReport | Research archives March 24, 2009

Survey: British shoppers to spend more online this Christmas

It's never too soon to start contemplating Christmas, and where better to start than looking at some online spend predictions for the coming year. A recent survey from British e-business consultancy Logan Tod is forecasting that consumers in the U.K.... >>

BizReport | Ecommerce archives December 16, 2008

Kiwis click online for Christmas

The shopping malls in New Zealand have been eerily quiet of late and Nielsen Online's most recent Online Retail Monitor appears to explain why. Many Kiwis have turned to the Internet for this year's Christmas shopping. ... >>

BizReport | Search Marketing November 05, 2008

Google relaxes alcohol keyword restrictions

Beer retailers can raise a glass to Google who has lifted its ban on beer-oriented keywords, according to recent reports, bringing Christmas cheer to the masses.... >>

BizReport | Ecommerce archives October 15, 2008

Consumers plan a budget-conscious Christmas

Consumers plan to employ a variety of money-saving tools and strategies to bag a bargain this holiday season, according to a recent survey by Harris Interactive, commissioned by coupon website >>

BizReport | Email Marketing October 13, 2008

Holiday email campaigns begin earlier

Have you sent any email messages referencing Christmas or the holidays yet? Over a quarter of retailers have, according to The Retail Email Blog, over a week earlier than last year.... >>

BizReport | Research archives September 12, 2008

IMRG: British shoppers prepare to go online for Xmas gifts

The rush of reports about consumer shopping behaviors in the run up to Christmas has begun. The most recent, from the Interactive Media in Retail Group, found that almost 80% of Brits intend to shop for seasonal gifts online.... >>

BizReport | Research archives November 26, 2007

British consumers front of Christmas queues

Consumers in the U.K have already started their online Christmas shopping and traffic is up on October, according to a recent survey from comScore.... >>

BizReport | Email Marketing November 23, 2007

10 tips for successful holiday email campaigns

There’s much that marketers can be doing right now to ensure a smooth and successful holiday marketing campaign, and email is an easy channel to plan ahead for.... >>

BizReport | Research archives August 17, 2007

Survey finds consumers have begun holiday shopping

I don’t mean to nag, and I know it’s only August, but are you prepared for Christmas? A new survey has found that some shoppers have already started buying gifts both online and in-store.... >>

BizReport | Ecommerce archives August 08, 2007

Prepare websites for 'light shoppers' this Christmas

A British e-commerce consultancy is urging e-tailers to optimise their websites in readiness for the up-coming Christmas shopping season. ... >>

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