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BizReport | Advertising December 22, 2017

Chatbots, shoppable media key to engagement

Last year, much of the marketing talk was about virtual/augmented reality, and consumers' ability to 'touch' or 'see' products in their homes thanks to digital content. This year, it became clear that while VR is a fun product, most consumers... >>

BizReport | Advertising July 19, 2017

Ad Roundup: Tools to connect brands, consumers

In today's advertising roundup, a trio of releases that should give brands more insight into their customer bases. ... >>

BizReport | Research June 29, 2017

Survey shows July 4th shoppers looking for deals

As with many holidays, consumers shopping for American's Independence Day on July 4th will be shopping the deals. That's the word from new ChargeItSpot data; their 2017 Independence Day Sales Report indicates nearly half of in-store shoppers (43%) will be... >>

BizReport | Research May 25, 2017

Study: Memorial Day shoppers to buy in-store

While only about one-quarter of consumers say they'll be shopping Memorial Day sales this year, of those who are shopping, most (76%) say they'll be shopping in stores rather than online. That's the word from new ChargeItSpot data, which indicates... >>

BizReport | Ecommerce May 02, 2017

Ecommerce Roundup: Mobile increasingly important for shoppers

In today's ecommerce roundup, two new reports that underline the keys for shopper engagement: mobile and convenience. ... >>

BizReport | Ecommerce March 23, 2017

Study: GenX, Y most likely to BOPIS

Buying items online but picking them up in store is a selling point for many shoppers, but maybe not as many as you think. That's the word from ChargeItSpot, but nearly half of shoppers under age 50 have tried the... >>

BizReport | Mobile Marketing December 29, 2016

Experts: Mobile, location data needed

While there is no doubt that digital will be a powerful force for retailers in 2017, retailers with physical stores have other challenges they will need to face. Should they enter social? What about mobile? And are beacons really worth... >>

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