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BizReport | Email Marketing March 12, 2012

Retailers: Why email messages need targeting, personalization

In February retail email sends increased by more than 25% Year over Year; retailers sent their lists an average of 15 promotional emails during the month. Many used Leap Day as a selling point, encouraging shoppers to take advantage of... >>

BizReport | Email Marketing September 19, 2011

3 Questions with Responsys' Chad White

Moving in to the holiday shopping season marketers are looking for innovative ways to interact with their consumer base. Although it's been around for years, email continues to hold solid footing for marketers who understand that the targetability of email... >>

BizReport | Email Marketing November 07, 2010

Responsys: 40+% of marketers aren't using freebies

Online retailers are definitely making strides in their advertising efforts leading up to the 2010 holiday season, but according to a new report they are still leaving ad money on the table. How? By not utilizing 'free' marketing options like... >>