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BizReport | Mobile Marketing January 10, 2011

Report: Branded ads doing better on mobile

If recent online ad campaigns have fallen short, marketers, it may be time to look to mobile. According to new data from research hub InsightExpress, mobile ad units performed better than online ads. The change began in 2007 and has... >>

BizReport | Mobile Marketing September 14, 2010

ChaCha to serve content, ads, coupons through new MMS service

One of the largest free answer services is moving into advertising and content distribution this week. ChaCha, which has answered nearly 1 billion questions to date, is launching an MMS service which will distribute video content, coupon images and rich... >>

BizReport | Mobile Marketing May 12, 2010

Survey: Teens talk text

When it comes to conversation, teens are as likely to text to communicate as the actually speak. That, according to a recent survey by teen marketing hub ChaCha. The platform polled teens to determine how they prefer to communicate. With... >>

BizReport | Blogs & Content archives March 24, 2010

ChaCha's platform allows brands to respond to questions

If you want to control your own destiny, in this case brand identity, a new platform from social platform ChaCha may help. This week the social question and answer platform launched an area which allows brands or businesses to respond... >>

BizReport | Advertising archives December 15, 2009

Want to engage kids? Talk to them

Think you have the inside track in engaging the youth marketplace? If you're resting on 20th Century advertising methods, you may be way off base. Why? Because a recent ChaCha survey found that 21st Century kids don't want to be... >>

BizReport | Research archives November 25, 2009

Entertainment, celebrity push teens' need to know

Marketers across the Internet are searching for new ways to engage and convert teens and young twenty-somethings, but their efforts could be made simpler by listening. Listening to what teens and 20s have to say - through social postings or... >>

BizReport | Advertising archives October 08, 2009

ChaCha rolls out mobile couponing platform

The coupon craze just keeps getting bigger in the US as consumers look for ways to continue cutting back. Whether clipping coupons from Sunday inserts or looking for coupons via computer or mobile, millions of consumers are clipping and saving... >>

BizReport | Research archives July 23, 2009

Using mobile voice search, ChaCha outperforms competitors

When it comes to mobile search, especially mobile voice search, the fight is still going to become the number one engine. According to a recent MSearchGroove, relative newcomer ChaCha outperformed the likes of Google with Voice and Vlingo for iPhone... >>