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BizReport | Advertising March 31, 2017

Ad Roundup: Releases, partnerships to each collaboration

In today's advertising roundup, two releases, and an enhanced partnership that make collaboration and training simpler for business. ... >>

BizReport | Mobile Marketing May 30, 2014

Brands: How device attribution can lead to more revenue

Many advertisers are sitting on tremendous amounts of data, but are not sure what to do with it. One expert weighs in on how audience and device data can lead to higher campaign ROIs. ... >>

BizReport | Advertising May 28, 2014

Why local-mobile will capture more ad dollars

Mobile was a breakout year across the majority of Centro's publisher partners in 2013. Many of them saw mobile traffic on their own sites and apps pass the 50% mark. How will local-mobile impact 2014?... >>

BizReport | Advertising May 01, 2014

How to better use audience data to target

We are seeing more and more local brands spend more on advertising to stay relevant and top of mind with their local consumer base. At the same time more national and regional brands are pushing dollars into the local ad... >>

BizReport | Advertising April 29, 2014

Expert: Knowledge pushing local ad growth

According to recent forecasts from BIA/Kelsey Group the local ad space, including mobile, will see significant growth over the next four years. By some accounts these local ad revenues will increase between 20% and 33% over the time period. One... >>

BizReport | Advertising June 24, 2013

Centro release Brand Exchange

The Centro Brand Exchange is rolling out multi-screen ad options, including tablet and mobile inventory and opening their inventory for DSPs and agency desks. Meanwhile, the platform is getting solid reviews from Trust Metrics, a provider of digital measurement standards.... >>

BizReport | Advertising May 18, 2012

Adometry, Krux moves to enhance online ad space for advertisers, publishers

One new release and one new partnership may impact how ads are purchased across the online space.... >>

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