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BizReport | Mobile Marketing November 19, 2012

Celtra launches store locator for 2012 holidays

Location may be the most important part of mobile advertising, at least at this point. While many shoppers are increasingly turning to mobile apps to compare prices while in-store or to look up product information, a large number of mobile... >>

BizReport | Mobile Marketing October 01, 2012

Report: Mobile ad engagement tops 10%

Mobile may hold more for brands and advertisers than swanky, trendy digs. According to a new report from mobile platform Celtra engagement rates for rich media mobile ads is just over 12%, and while some categories are outperforming others, it... >>