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BizReport | Advertising November 21, 2012

Report: Native Ads gaining steam

As more consumers add online video to their viewing palate, brands are looking for ways to engage without interrupting. According to new data from ShareThrough and Forbes Insights, native advertising - or using quality, compelling content rather than interruptive ads... >>

BizReport | Advertising October 10, 2012

Forecast: RTB spending to increase significantly

Look for more spending on real time bidding (RTB) inventory in the coming months. That according to new data from Index Platform and Casale Media. However, even with more interest in RTB ad buyers say they want more control over... >>

BizReport | Advertising June 26, 2012

Upstream Commerce, Casale Media, ERPLY releases offer flexibility

Three releases this week into the online ad space will give merchants, publishers and online marketers a bit more flexibility into the online ad space. Here's how:... >>

BizReport | Advertising October 31, 2011

Is video a good risk for brands?

Video continues to be a big buzzword for marketers. A buzzword that will only increase in the coming months, according to one survey, as consumers continue adoption smartphones and tablets and deepen their 'always on' connectivity.... >>

BizReport | Advertising July 26, 2011

Want better ROI? Study shows it's in ad placement

As people spend more time with content, whether online or offline, everyone is trying to figure out how best to engage through that content. Should brands focus on print? Is online the answer? What about mobile? What about video. These... >>

BizReport | Advertising March 23, 2011

Videobox platform turns display into video

A new release from Casale Media may change the way marketers look at standard display advertising. Called Videobox, the release turns existing premium display ad inventory into 'video-ready media'. The exapandable ad units create a branded experience with interactivity such... >>

BizReport | Advertising January 14, 2011

Casale Media integrates Nielsen's PRIZM

Another level of engagement is coming from Casale Media. The advertising hub has integrated Nielsen's PRIZM option to offer a higher level of engagement and potentially targeting. Casale's platform works by using offline data to target online ad messages.... >>