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Experts around the Web have begun touting the importance of value - as in customer value or how a customer may impact a brand over a series of years rather than a single campaign. New data out from Casale Media's... >>
Real Time, or programmatic, ad buying is changing how businesses engage with advertising online. That is the takeaway from new data out from Index, a Casale Media division. According to their data 'event' and 'seasonal' ad activities are pushing programmatic... >>
As more consumers add online video to their viewing palate, brands are looking for ways to engage without interrupting. According to new data from ShareThrough and Forbes Insights, native advertising - or using quality, compelling content rather than interruptive ads... >>
Look for more spending on real time bidding (RTB) inventory in the coming months. That according to new data from Index Platform and Casale Media. However, even with more interest in RTB ad buyers say they want more control over... >>
Three releases this week into the online ad space will give merchants, publishers and online marketers a bit more flexibility into the online ad space. Here's how:... >>
Video continues to be a big buzzword for marketers. A buzzword that will only increase in the coming months, according to one survey, as consumers continue adoption smartphones and tablets and deepen their 'always on' connectivity.... >>
As people spend more time with content, whether online or offline, everyone is trying to figure out how best to engage through that content. Should brands focus on print? Is online the answer? What about mobile? What about video. These... >>
A new release from Casale Media may change the way marketers look at standard display advertising. Called Videobox, the release turns existing premium display ad inventory into 'video-ready media'. The exapandable ad units create a branded experience with interactivity such... >>
Another level of engagement is coming from Casale Media. The advertising hub has integrated Nielsen's PRIZM option to offer a higher level of engagement and potentially targeting. Casale's platform works by using offline data to target online ad messages.... >>
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
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