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BizReport | Advertising archives September 18, 2014

Report: CPG brands reinvest in RTB

Programmatic, or real time bidding (RTB), ad options have grown in popularity across nearly all verticals over the past couple of years. Now, according to one report, CPG brands are increasing their programmatic spend.... >>

BizReport | Advertising archives May 22, 2014

Report: Programmatic spending surges

Small and local businesses are banking on programmatic advertising options. That is the takeaway from new data out from Casale Media's Index. According to their new report, covering Q4 2013 and Q1 2014, both local and small businesses pushing more... >>

BizReport | Advertising archives November 06, 2013

Report: Pair cookies with 3rd party data for best results

Experts around the Web have begun touting the importance of value - as in customer value or how a customer may impact a brand over a series of years rather than a single campaign. New data out from Casale Media's... >>

BizReport | Advertising archives October 23, 2013

Programmatic reshaping online ad space

Real Time, or programmatic, ad buying is changing how businesses engage with advertising online. That is the takeaway from new data out from Index, a Casale Media division. According to their data 'event' and 'seasonal' ad activities are pushing programmatic... >>

BizReport | Advertising archives November 21, 2012

Report: Native Ads gaining steam

As more consumers add online video to their viewing palate, brands are looking for ways to engage without interrupting. According to new data from ShareThrough and Forbes Insights, native advertising - or using quality, compelling content rather than interruptive ads... >>

BizReport | Advertising archives October 10, 2012

Forecast: RTB spending to increase significantly

Look for more spending on real time bidding (RTB) inventory in the coming months. That according to new data from Index Platform and Casale Media. However, even with more interest in RTB ad buyers say they want more control over... >>

BizReport | Advertising archives June 26, 2012

Upstream Commerce, Casale Media, ERPLY releases offer flexibility

Three releases this week into the online ad space will give merchants, publishers and online marketers a bit more flexibility into the online ad space. Here's how:... >>

BizReport | Advertising archives October 31, 2011

Is video a good risk for brands?

Video continues to be a big buzzword for marketers. A buzzword that will only increase in the coming months, according to one survey, as consumers continue adoption smartphones and tablets and deepen their 'always on' connectivity.... >>

BizReport | Advertising archives July 26, 2011

Want better ROI? Study shows it's in ad placement

As people spend more time with content, whether online or offline, everyone is trying to figure out how best to engage through that content. Should brands focus on print? Is online the answer? What about mobile? What about video. These... >>

BizReport | Advertising archives March 23, 2011

Videobox platform turns display into video

A new release from Casale Media may change the way marketers look at standard display advertising. Called Videobox, the release turns existing premium display ad inventory into 'video-ready media'. The exapandable ad units create a branded experience with interactivity such... >>

BizReport | Advertising archives January 14, 2011

Casale Media integrates Nielsen's PRIZM

Another level of engagement is coming from Casale Media. The advertising hub has integrated Nielsen's PRIZM option to offer a higher level of engagement and potentially targeting. Casale's platform works by using offline data to target online ad messages.... >>