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BizReport | Mobile Marketing July 23, 2013

Canadians would buy more if more mobile ads displayed while shopping

Canadians would buy more if more mobile ads were presented to them while shopping locally, according to the findings of SAS Marketing Research. ... >>

BizReport | Ecommerce archives July 16, 2013

Canadian small business owners big on branding

Small business owners in Canada are more aware than ever of the advantages of having a recognizable and trusted brand in today's consumer environment, according to the latest American Express Small Business Monitor. ... >>

BizReport | Social Marketing June 24, 2013

Digital North: Canadians respond to marketing Tweets

Canadian consumers are more likely to make a purchase from a company after following them on Twitter, according to new research from digital marketing firm ExactTarget. ... >>

BizReport | Email Marketing December 02, 2011

Move over email, consumers prefer contact through the post

In almost every category direct mail trumps email as consumers' preferred choice of receiving marketing messages from brands, according to new figures released this month by Epsilon Targeting. ... >>

BizReport | Internet April 18, 2011

81% Canadians oppose paying for online news

A survey for the Canadian Media Research Consortium makes interesting reading for news corporations in Canada that might be considering erecting paywalls around their content.... >>

BizReport | Ecommerce archives May 13, 2010

MerchantCircle now available on international basis

Add three more nationalities to the MerchantCircle circle of business minded social networks. This week the hub launches beta versions of its platform for small businesses in the UK, Canada and Australia. The platform connects small businesses, allows businesses to... >>

BizReport | Social Marketing March 11, 2009

Study: Facebook is Canada's number one socnet

A study by ZINC Research Inc. and Dufferin Research has found Facebook to be the number one social networking site among Canadians aged 18 and over.... >>

BizReport | Ecommerce archives October 02, 2008

Canadians keen to download coupons

Canadians are very interested in downloading coupons from the Internet, but a lack of retailers offering this option and the reluctance of some bricks-and-mortar stores to accept self-printed coupons, is holding back the practice.... >>

BizReport | Research archives March 04, 2008

Canadian adults online more than teens

Teens may have a reputation for being surgically attached to the Internet, but new research into the online behavior of Canadian adults and teens shows that adults lead the way in time spent online.... >>

BizReport | Research archives September 21, 2007

Canadians get their news online

The online readership of newspapers in Canada is growing faster than for print versions, according to recent figures announced by the Newspaper Audience Databank Inc.... >>

BizReport | Advertising archives June 26, 2007

Broadband penetration drives online ad spend

Where in the world is online advertising expected to grow faster than anywhere else over the next few years? The answer may surprise you.... >>