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BizReport | Email Marketing May 18, 2010

5 Deadly Sins of Email Marketing

When it comes to email marketing, many brands in the travel/hospitality sectors believe they are hitting every note and converting as many consumers as possible. But a recent report from StrongMail indicates many of these brands are making errors which... >>

BizReport | Law & Regulation April 07, 2009

Can-SPAM, now Can-m-SPAM

A new bill has been introduced in the US Senate to help block mobile spam. The proposed m-SPAM act is aimed at reducing unsolicited text messages by increasing government oversight of commercial mobile messaging.... >>

BizReport | Email Marketing November 19, 2008

Is your unsubscribe process working for, or against, you?

So, a consumer wants to unsubscribe from your email communications. How is this handled at your company? Does your process immediately unsubscribe them, or are they first presented with alternative choices? ... >>

BizReport | Email Marketing September 25, 2008

Are you CAN-SPAM compliant?

With the new CAN-SPAM provisions could come a high cost for marketers who aren't prepared. If not or if you aren't sure, here are a few quick fixes that will help get your next email preference centers on the straight... >>

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