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BizReport | Advertising archives June 09, 2015

Unruly: CTRs no longer key for marketers

Look for a bigger budget boost to programmatic video endeavors. That, according to new Unruly data which shows more executives are pushing dollars into programmatic video even though they consider programmatic an average performer. ... >>

BizReport | Search Marketing August 30, 2013

Product Listing Ad performance proves relevancy to searchers

Product Listing Ads are overwhelmingly more relevant to consumers' searches than text ads, according to new research released by Marin Software. ... >>

BizReport | Advertising archives August 22, 2012

Study: Optimized images increase hotel ad click-thrus

A new study out from Intent Media indicates optimizing images may help online ad click-thru rates. Intent Media studied ads for major hotel brands; their research shows optimizing images increased click-thrus in some cases by up to 100%. Correlations could... >>