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BizReport | Loyalty Marketing February 22, 2017
Less than 1 in 5 CRM managers feel they contribute to business revenues
Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya.... >>
BizReport | Advertising archives March 09, 2016
How to ensure CRM's relevance
CRM is not a new tool to any business strategy, but CRM can become somewhat redundant or irrelevant. ... >>
BizReport | Email Marketing April 04, 2014
Content marketing earmarked for higher investment for lead generation
Very few marketers in small and mid-sized businesses feel their lead generation processes are effective. While email remains the most popular channel for generating new leads, the majority of marketers are looking to increase content marketing investment.... >>
BizReport | Mobile Marketing July 19, 2013
Research reveals increasing interest in opt-in retail SMS
The number of people that opt-in to receive retail messaging is growing significantly, according to recent research from UK mobile messaging solutions provider Textlocal.... >>
BizReport | Ecommerce archives July 16, 2013
Yesmail: Survey Reveals Campaigns Driven By Limited CRM
New survey findings released by Yesmail Interactive reveal companies are ignoring rich personal data. Instead, there is too much reliance on basic customer profile information and sales history to drive marketing campaigns. ... >>
BizReport | Social Marketing May 22, 2012
Survey: 70% of social media complaints ignored
Social media is increasingly becoming the go-to place for consumers to make complaints or seek out customer service, but A T Kearney's Annual Social Media Survey reveals that many companies are ignoring this fact.... >>
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