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BizReport | Advertising archives December 26, 2014

Experts: How to capitalize on consumers' need for personalization

Consumer expectations are rapidly shifting to a cross-channel, personalized, real-time world. Consumers have quickly grown accustomed to streaming video providers that remember where they've left off when they switch between a laptop and tablet, airlines that notify them of upgrades... >>

BizReport | Advertising archives February 07, 2014

How to tell if traffic is bot-related

According to experts as much as 15% of all online ad impressions are bot-driven, amounting to a lost $42 billion each year for advertisers, publishers and brands. Ever wonder how to tell if traffic is bot related or from actual... >>

BizReport | Advertising archives January 29, 2014

Brands: Getting creative leads to better programmatic performance

Want to enhance campaign performance for programmatic ad buys? Get creative. That is the takeaway from a new report out from CPXi, based on data from AppNexus. By the way, that 'get creative' message isn't just referring to the creativity... >>

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