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BizReport | Advertising March 03, 2008

First automated ad network turned on

In what could be an online first, a fully automated ad network has been launched that blends multiple targeting and pricing approaches to best place ads and maximize ROI. ... >>

BizReport | Advertising January 20, 2008

2008: Year of the ad widget

Last year may have been the year of the widget, but 2008 is being heralded as the year of the ad widget. ... >>

BizReport | Advertising January 03, 2008

JPMorgan: More display ad growth in '08

In the first of its New Year outlooks, JPMorgan predicts that Internet display advertising has yet to see more growth during 2008.... >>

BizReport | Advertising July 19, 2007

Video sharing site revs up its ad products

Revver, the online video sharing website, announced this week that impression-based advertising products will soon be made available to advertisers and content owners.... >>

BizReport | Advertising April 18, 2007

Google AdWords launches new bid control feature

Google AdWords has a new feature. It’s called “preferred cost bidding” and it’s aimed at saving advertisers time and help manage their budgets.... >>

BizReport | Search Marketing February 20, 2007

PointRoll warns Yahoo could pull ads

There is a new warning out from rich media firm PointRoll: according to an email from the company, Yahoo may begin pulling rich media ads without warning.... >>

BizReport | Search Marketing February 19, 2007

CPC a new option for some Google advertisers

Starting next month, some Google advertisers will be able to choose cost-per-click (CPC) advertising options for their display advertising campaigns. The CPC option will be for AdWords customers to place display ads on specific websites.... >>

BizReport | Advertising February 02, 2007

Vizu Answers to revolutionize online market research

Online marketing research is set to be more affordable and accessible to those who can’t afford expensive programmes.... >>

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