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BizReport | Advertising archives December 01, 2009

Internet Marketing 101: Why light leads are better than simple clicks

In the online marketing world it is all about the lead, but because so many marketers are concentrating on clicks, leads sometimes fall by the wayside. Why is this? Because clicks are relatively easy to measure, leads and engagement levels... >>

BizReport | Search Marketing February 25, 2009

Report: Vertical searchers have limited interest

When it comes to vertical search engines users the more targeted the search query return the better. A new report from Econsultancy and Convera found that for those using vertical search engines 67% report using the engine to find specific... >>

BizReport | Advertising archives September 16, 2008

AdLeads launched for cost-per-lead campaigns

The use of cost-per-lead campaigns can often be hampered by the inability to centrally manage campaigns. A new product from Pontiflex claims to solve this problem and aims to allow agencies and marketers to run cost-effective cost-per-lead campaigns as easily... >>