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BizReport | Mobile Marketing November 20, 2013

JiWire: CPG brands finding mobile success

For consumer packaged goods (CPG) brands, mobile is turning out to be quite the channel. That according to new data out from JiWire, which shows 60% of people now use smartphones to compile shopping lists and 65% add items to... >>

BizReport | Research archives August 01, 2013

Report: CPG brands up coupon distribution

Consumer Package Goods (CPG) brands have upped the ante - in more ways than one - in the coupon space. First, they've upped the number of coupons distributed in the US, and second, many have decreased the redemption time period.... >>

BizReport | Ecommerce archives December 23, 2009

comScore's new metric measures retail impact

Do you ever wonder if ecommerce ads are truly engaging consumers? A new metric from comScore could help by measuring the impact of online ads on actual sales. The new tool can be used by consumer packaged goods (CPG) brands... >>

BizReport | Advertising archives December 15, 2009

VideoEgg, comScore partner for rich media insight

A new partnership between metrics firm comScore and brand engagement advertising network VideoEgg should help CPG brands maximize the effectiveness of rich media campaigns. The new VideoEgg ROI platform helps these marketers connect online advertising exposure with retail purchases; by... >>

BizReport | Advertising archives August 19, 2009

comScore: Online ad campaigns for CPG brands out-perform TV

Advertising CPG brands online can be as effective, if not more, than advertising them on television, according to new data from comScore and dunnhumbyUSA.... >>

BizReport | Advertising archives August 19, 2009

Solution allows CPG marketers to measure offline purchases

A new solution from Tribal Fusion allows consumer package goods (CPG) marketers to measure the effectiveness of online campaigns. The platform, called Sales Impact Solution, allows marketers to measure how online ad campaigns effect offline purchase decisions.... >>

BizReport | Research archives August 19, 2009

Study: Internet as effective for CPG as television

Holding off on an online campaign because consumer package goods (CPG) advertising performs better on television? Stop that thinking and start thinking online because a new study from comScore/dunnhumbyUSA finds that online advertising efforts are now on par with television.... >>