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BizReport | Loyalty Marketing February 04, 2010

Does your loyalty program need an overhaul?

When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along.... >>

BizReport | Research February 23, 2009

Less than half of marketing pro's use analytics

With the number of channels a marketer has to manage and monitor increasing, you'd think technology would be employed to make their job easier. Not so. It seems marketers are foregoing analytics to measure their online marketing campaigns, found analytical-led... >>

BizReport | Social Marketing January 27, 2009

CMO: Marketers aren't listening to online customers

Companies are missing out on opportunities to collect meaningful intelligence via listening in on online customer conversations, finds a new report. ... >>

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