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BizReport | Advertising November 02, 2020

Forecast: Ad fraud to push $35 billion this year

Fraudsters have been making bank since the COVID pandemic sent more consumers scurrying online not only for work but to buy groceries, have virtual meet-ups with friends, and get the latest on the pandemic, elections, and other breaking news. And,... >>

BizReport | Social Marketing July 29, 2019

Study: 'Finfluencers' costing brands billions

You've heard of influencers but how about 'finfluencers' - i.e. Fake Influencers? It's a relatively new problem for brands in the social space, but one that is already costing billions. According to new data out from CHEQ, about 15% of... >>

BizReport | Advertising archives March 25, 2019

Top 5 tips to combat ad fraud

The rise of bots to commit ad fraud is a big problem for the digital ad space, for advertisers and publishers and also for merchants. Here are five tips to combat advertising fraud. ... >>

BizReport | Advertising archives March 05, 2019

Study finds more traffic fraudulent

Fraudulent traffic has been a problem for more than a decade, but one new report indicates the problem may be even larger than most brands think. According to new data out from CHEQ up to 77% of US traffic is... >>