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BizReport | Social Marketing September 10, 2014

CEOs continue to lurk on social media sidelines

Consumers have wholeheartedly embraced social media, but have CEOs? No, according to a new study that reveals very few have a social media presence.... >>

BizReport | Social Marketing August 09, 2013

Majority of CEOs fail to engage with social media

It's a case of do as I say, not as I do. New research reveals that while the world's biggest companies are using social media, their CEOs are not.... >>

BizReport | Advertising archives March 28, 2012

Do CEOs make good ad front-men?

If you've ever considered using the CEO of a company in advertising then you might want to have a quick look at the findings of a recent study from television analytics firm Ace Metrix.... >>

BizReport | Social Marketing October 15, 2010

Is CEO involvement in social media too risky?

According to research by Weber Shandwick, over half of CEOs at the world's 50 largest companies do not make use of social media platforms. ... >>