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BizReport | Social Marketing September 10, 2014
CEOs continue to lurk on social media sidelines
Consumers have wholeheartedly embraced social media, but have CEOs? No, according to a new study that reveals very few have a social media presence.... >>
BizReport | Social Marketing August 09, 2013
Majority of CEOs fail to engage with social media
It's a case of do as I say, not as I do. New research reveals that while the world's biggest companies are using social media, their CEOs are not.... >>
BizReport | Advertising archives March 28, 2012
Do CEOs make good ad front-men?
If you've ever considered using the CEO of a company in advertising then you might want to have a quick look at the findings of a recent study from television analytics firm Ace Metrix.... >>
BizReport | Social Marketing October 15, 2010
Is CEO involvement in social media too risky?
According to research by Weber Shandwick, over half of CEOs at the world's 50 largest companies do not make use of social media platforms. ... >>
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