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BizReport | Advertising July 30, 2020

Expert: With CCPA in full swing, what's next for marketers

The CCPA grace period is over and now that the regulations are being enforced around the US many marketers are wondering what is next. How do they provide the secure privacy consumers want while also providing them with relevant ads... >>

BizReport | Law & Regulation July 29, 2020

How to make privacy policies revenue makers

According to data out from the Direct Marketing Association after the initial losses many businesses faced from consumers opting out of marketing post-GDPR, the average ROI of outbound campaigns saw an increase of 15%. This is key, says one expert,... >>

BizReport | Law & Regulation July 23, 2020

Expert: How brands are adjusting to CCPA

The six month marker has passed for businesses to begin complying with the California Consumer Privacy Act (CCPA), and while the trust level between businesses and consumers has increased one expert says there is still work to be done. ... >>

BizReport | Law & Regulation January 30, 2020

CCPA is Coming: What digital marketers need to know

Two years ago it was the EU's GDPR regulations, but now American businesses will have a new ruling to contend with: the CCPA. The new rulings deal with consumer privacy and data usage. How big a deal with CCPA be... >>

BizReport | Internet December 20, 2019

From recession to impeachment, how DC's headlines may affect SMBs next year

Small businesses may be upbeat about their future, with many planning to expand in the New Year, and primarily optimistic about their financial future, rumblings out of Washington DC are still concerning to some. We asked a digital expert how... >>

BizReport | Advertising archives October 30, 2019

How to use data to encourage customer trust

At the heart of every advertising strategy is data, but consumers have become increasingly worried about how their data is collected, stored, and then used. This can make it hard for brands to build a solid data strategy that leads... >>

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