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BizReport | Advertising June 08, 2012

iMMedia-C launch to offer more analytical data

A new offering in the online space may show marketers where to go to improve campaign ROI. The iMMedia-C platform was created by C3 Metrics and Marketing Productivity Group to provider more analytical ROI information.... >>

BizReport | Ecommerce July 14, 2011

Report: One-third shopper's sessions end in branded search

When it comes to the purchasing funnel etailers may be too focused on that last click and missing out on revenue. According to new data from C3 Metrics, 37% of shoppers exit the purchasing funnel by conducting a branded search.... >>

BizReport | Advertising June 15, 2011

Study: Display ads responsible for 44% of Q1 transactions

Display is coming up strong in the first half of 2011, despite trends that show more thought and creativity placed in newer formats like video. According to new data from C3 Metrics, display ads accounted for 44% of advertisers' attributed... >>