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BizReport | Blogs & Content February 05, 2008
Super Bowl ads 'blog buzz' measured
Just about every ad metric available was deployed for the Super Bowl, even bloggers and the buzz they created didn’t escape measurement.... >>
BizReport | Social Marketing December 12, 2007
Social shopping blogs taking off
Online shoppers are increasingly making use of new “social shopping” blogs this holiday season, finds new analysis by Nielsen Online.... >>
BizReport | Social Marketing October 23, 2007
Honda targets cool moms with craving game
If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site?... >>
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