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BizReport | Social Marketing July 03, 2012

How to tweet - better

When it comes to social media most brands are looking for ways to be more effective - how to save time with posts, be more engaging and share the right information at the right time. A new report from Buddy... >>

BizReport | Social Marketing May 22, 2012

GroupM taps Buddy Media for social

GroupM, the parent company for media agencies including MEC, MediaCom and Mindshare, has tapped Buddy Media for social ads. Through the new partnership GroupM will use the BuyBuddy social advertising product. ... >>

BizReport | Social Marketing May 03, 2012

Two new social solutions may increase interactions

Social marketing efforts continue to grow this year, but just launching a campaign or branded profile page is only the beginning. Two new releases in the social space should help brands monitor, analyze and track social campaigns so that changes... >>

BizReport | Blogs & Content April 06, 2012

New offerings could help video ROI just in time for May sweeps

May sweeps are right around the corner, and will likely be impacted by the streaming of online video programming. According to comScore 48% more video ads were viewed online in February 2012 compared to February 2011. And just in time... >>

BizReport | Research February 06, 2012

Super Bowl Hangover: How people are still engaging with the big game

Twitter and Facebook were buzzing with Super Bowl related stats, questions, observations and ironic comments Sunday night. iProspect reports an average of 10,000 tweets per second during Super Bowl XLVI, breaking the record held by pop star Beyonce's baby announcement.... >>

BizReport | Ecommerce January 24, 2012

How social will begin impacting ecommerce

The difference between crowds and buying habits between Q4 of one year and Q1 of the next has always been a sticking point for retailers. With the holidays consumers are naturally willing to spend a bit more and then tighten... >>

BizReport | Ecommerce December 05, 2011

Mobile, tablet conversions spike, Cyber Week brings 3 $1b-plus days

The first full week of December is here but already there is joy among online retailers. According to comScore 'Cyber Week' gave online merchants three days surpassing the $1 billion sales mark; all told, shoppers spent more than $6 billion... >>

BizReport | Ecommerce November 25, 2011

Too late to advertise for Cyber Monday? Not so, find experts

It may be Black Friday, but in the land of online marketing, that means there is still time to create or tweak most online campaigns. Getting a video ad up and running? Probably won't happen between now and Monday, but... >>

BizReport | Social Marketing October 05, 2011

Report: Brands pushing more into social media

2011 may be best remembered as the year brands embraced social marketing. Of course, the year isn't over yet but new research finds most brands utilizing the Facebook, Twitter and YouTube platforms to engage an increasingly social consumer base.... >>

BizReport | Ecommerce September 20, 2011

Two launches may improve ecommerce ROI

This week marks two new hubs etailers may want to try out. The first, a new couponing site set up to appeal to female shoppers. The second, a tool which should help to better track and optimize social commerce situations.... >>

BizReport | Social Marketing September 13, 2011

Brands: Wednesday Facebook posts get better results

New data out from Buddy Media finds some interesting implications for retail brands using social media - specifically Facebook. Primarily which days and actions garner the most interest from social networking consumers. ... >>

BizReport | Social Marketing September 05, 2011

How brands are engaging through social

Brands are rushing into the social space, looking for more ways to engage a consumer base that becomes more social with every day. In the US it is estimated three-quarters of the population have a social networking account; most of... >>

BizReport | Ecommerce September 10, 2010

Buddy Media taps MarketShare Partners for social metrics

Measuring social media is crucial for marketers, but many don't have the wherewithal to measure the impact of social campaigns effectively. Enter a partnership between social media management firm Buddy Media and marketing optimization solution MarketShare Partners. Through the partnership... >>

BizReport | Social Marketing April 15, 2009

Buddy Media's Builder could help app-vertise

A new social tool could help marketers better create and manage online campaigns. Buddy Media's new Builder tool is, thus far, the only social media development platform; it allows social campaigns to be branded and rapidly deployed across all social... >>

BizReport | Social Marketing February 27, 2009

Social calculator could help marketers rein in budgets

Do your online campaigns, especially the social marketing campaigns, seem to get out of control very quickly? A new tool from Buddy Media could help. The so-called 'social calculator' gives marketers the ability to manage their budgets by giving a... >>