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BizReport | Ecommerce archives December 13, 2017
$65b spent this holiday, new trends emerging in ecomm
The digital commerce space is skyrocketing. That's one conclusion from the latest holiday shopping numbers out this week from Adobe Digital Insights. According to their data just over $65 billion has been spent so far this holiday season, with each... >>
BizReport | Search Marketing August 29, 2017
Study finds mobile search increasingly important
Having company and product information available in mobile formats is key to business success. That's a key finding from recent BrightEdge data; their research shows that more than half (57%) of Google search traffic is now coming from mobile users.... >>
BizReport | Advertising archives March 02, 2017
Ad Roundup: 4 new product releases
In today's advertising roundup, a quad of product releases into the digital space, all of which are geared toward simplifying how brands engage with customers. ... >>
BizReport | Advertising archives September 23, 2015
Ad Roundup: Tools use data for better insight
In today's advertising roundup: releases from Pixalate and BrightEdge that offer brands additional insights into both online and mobile data. ... >>
BizReport | Blogs & Content archives July 31, 2015
BrightEdge: Brands are missing consumer engagement with content
We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories... >>
BizReport | Advertising archives February 16, 2015
Ad Roundup: Content and call tools launched
In today's advertising roundup: a new content optimization platform is launched and one platform adds click to call metrics.... >>
BizReport | Blogs & Content archives September 22, 2014
Top 3 tips to better optimize branded content
There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why:... >>
BizReport | Blogs & Content archives September 19, 2014
Brands: Why content needs better optimization
Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries.... >>
BizReport | Blogs & Content archives August 21, 2014
New tool to optimize, monitor content
Over the past few years online content has grown from pages and pages of content optimized with the same keywords to more useful, conversation content. Still with keywords, but the new content offers consumers more relevant information in an easier... >>
BizReport | Mobile Marketing June 24, 2014
BrightEdge: One-quarter websites not mobile friendly
Nearly 70% of the US population is using some kind of smartphone, and many are using their phones for everything from taking phone calls to checking email, shopping or watching television programming. But, according to new data out from BrightEdge,... >>
BizReport | Blogs & Content archives March 25, 2014
BrightEdge release simplifies content creation
More people are looking online for content - from entertainment to product reviews and branded content pieces. A new release from BrightEdge, called Content Optimizer, offers an assist in the content department, helping creators to determine the impact of a... >>
BizReport | Advertising archives March 17, 2014
Ad expansions reflect importance of data, programmatic
This week two leading online ad platforms are expanding their reach, and the moves are an indication of the importance not only of data for advertising but the interest of businesses in programmatic buying options.... >>
BizReport | Ecommerce archives March 06, 2014
How BrightTag re-engaged shoppers
Shopping hub Rue La La recently tapped BrightTag to help them improve their cross-channel effectiveness. The retail platform used BrightTag Fuse a real time, cross channel platform that matches data in the cloud so that shoppers were served products that... >>
BizReport | Ecommerce archives November 26, 2013
Top 3 tips for a stellar Cyber Monday
This week, nearly all retailers' focus is on Thanksgiving Day and Black Friday shopping. But Cyber Monday is less than a week away, too, and has historically been just as important to retailers. ... >>
BizReport | Advertising archives August 26, 2013
Platforms offer businesses more control
Three releases in the online space may set brands up with more control across screens and in the cloud. Here's how:... >>
BizReport | Research archives August 21, 2013
Study: Mobile brands missing conversions
Mobile brands may be increasing their ad buys and pushing more budget dollars into the space, but they are still missing out on too many conversions. That, according to new data out from BrightEdge, which indicates mobile continues to underperform... >>
BizReport | Advertising archives January 10, 2012
Reports: More ad dollars to digital efforts
New reports, out from Vizu and BrightEdge, indicate 2012 will continue to show an increase in digital advertising efforts. First, from Vizu, experts believe more ad dollars will be used for brand-focused initiatives. Then, from BrightEdge, marketers are looking for... >>
BizReport | Social Marketing November 01, 2011
How to gauge social conversations for increased ROI
According to the latest data from BrightEdge more than half of the 10,000 largest websites are utilizing social plugins to share and dispense information, nearly a 10% increase from July numbers. Those social conversation pieces allow consumers to tweet, update... >>
BizReport | Ecommerce archives October 11, 2011
BrightEdge release brings scale across sites, search, social
The way consumers are talking over the Internet and the sheer volume of chatter can be deafening to many brands. A new release from BrightEdge may change that by first analyzing chatter across the segments of websites, search and social... >>
BizReport | Social Marketing September 01, 2011
BrightEdge: Twitter users share more often
Social networking is hot with nearly every demographic, pushing more brands into the social space each day. But new research finds that, although Facebook may be the most-visited social network, another socnet's users are sharing links, buzz and branded information... >>
BizReport | Advertising archives August 30, 2011
Platform releases may simplify analytics, campaign planning
Moving in to the holiday advertising season, brands are looking for ways to simplify campaign creation and tracking. Two platform releases may help marketers create more relevant campaigns. ... >>
BizReport | Social Marketing July 11, 2011
BrightEdge: Facebook hottest plug-in, others seeing growth
The web is getting old. Sure, he websites are launched daily, but today's users aren't typing in URL addresses or randomly surfing. Instead they use social networks and find good content, cool products and new information. Most are finding this... >>
BizReport | Search Marketing January 31, 2011
Solution makes global SEO an option
For just over a year, experts have been issuing notes to publishers and advertisers that they needed a global platform. Translated content, logos and messages have been touted as a huge benefit for brands, but many brands haven't figured out... >>
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