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BizReport | Ecommerce August 18, 2017

BTS spend up 6%

Back to School spending is up about 6% YoY, and that could be a good sign for the upcoming holiday shopping season. New data out from Brand Keys notes that thus far BTS spending has topped the $716 per family... >>

BizReport | Ecommerce August 17, 2016

Expert: BTS sales aren't breaking records

While many American children are back in school this week, the back to school (BTS) spend hasn't made a huge splash for retailers. That's the takeaway from new Brand Keys data which indicates the BTS spend so far in 2016... >>

BizReport | Advertising April 05, 2016

Reports: Baseball vs. Basketball - which has more pull?

Which sports fans have more engagement with their games of choice? Two new studies break fans down. ... >>

BizReport | Advertising March 11, 2016

Expert: Keys to emotional engagement

Recently Brand Keys released a report indicating that emotional attachment between brands and their customers is becoming harder and harder to attain. How can brands renew that attachment? Robert Passikoff is answering some of the most-asked questions Brand Keys has... >>

BizReport | Advertising February 03, 2016

Super Bowl: Just how engaged are viewers?

With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. ... >>

BizReport | Social Marketing April 07, 2015

Studies show baseball's favorites

Major League Baseball's regular season got on underway on Monday, and fans are already makes themselves heard. Two new surveys indicate which teams are leading in social sentiment and in fan loyalty.... >>

BizReport | Advertising January 28, 2015

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and... >>

BizReport | Ecommerce November 19, 2014

Study: Shoppers more likely to webroom

Tulip Retail has released a new study that indicates shoppers are more likely to webroom than showroom; the study makes the case for more associates to have mobile devices so that they can better answer shoppers' questions from the floor.... >>

BizReport | Ecommerce November 05, 2014

Holiday Forecast: 4% bump in revenue

Thanksgiving is still a few weeks away, but shoppers are already hitting stores. That's the takeaway from two new reports, which indicate shoppers aren't waiting for Black Friday or Cyber Monday sales in 2014.... >>

BizReport | Social Marketing June 25, 2014

How the World Cup is impacting brands

According to a new BrandKeys survey finds most US World Cup viewers say they would support brands who advertise or support their favorite soccer teams - even though major league soccer isn't a huge deal in the US. So far... >>

BizReport | Ecommerce November 07, 2013

Brand Keys: 5% decrease in holiday revenue?

While spending is expected to be strong during the 2013 holiday season, Brand Keys suggests actual per-retailer spending may be down by as much as 5% as shoppers look deeper discounts to save money. According to the report 65% of... >>

BizReport | Advertising February 09, 2010

Brand Keys: This is the decade of brand

Forget about singular commercials or even a six-month cross-marketing campaign. According to insight from Brand Keys from 2010 through 2019, it will be overall brand which engages consumers not individual ads or campaigns. Their new report indicates that customer engagement... >>

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