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BizReport | Advertising archives January 24, 2018
Reports: Customers prefer self-serve options, moral brands
Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66%... >>
BizReport | Ecommerce archives August 18, 2017
BTS spend up 6%
Back to School spending is up about 6% YoY, and that could be a good sign for the upcoming holiday shopping season. New data out from Brand Keys notes that thus far BTS spending has topped the $716 per family... >>
BizReport | Ecommerce archives August 17, 2016
Expert: BTS sales aren't breaking records
While many American children are back in school this week, the back to school (BTS) spend hasn't made a huge splash for retailers. That's the takeaway from new Brand Keys data which indicates the BTS spend so far in 2016... >>
BizReport | Advertising archives April 05, 2016
Reports: Baseball vs. Basketball - which has more pull?
Which sports fans have more engagement with their games of choice? Two new studies break fans down. ... >>
BizReport | Advertising archives March 11, 2016
Expert: Keys to emotional engagement
Recently Brand Keys released a report indicating that emotional attachment between brands and their customers is becoming harder and harder to attain. How can brands renew that attachment? Robert Passikoff is answering some of the most-asked questions Brand Keys has... >>
BizReport | Advertising archives February 03, 2016
Super Bowl: Just how engaged are viewers?
With Super Bowl 50 only days away, advertisers are hoping their ad dollars will show big benefits. But, according to two new studies, many of those dollars will be wasted. ... >>
BizReport | Social Marketing April 07, 2015
Studies show baseball's favorites
Major League Baseball's regular season got on underway on Monday, and fans are already makes themselves heard. Two new surveys indicate which teams are leading in social sentiment and in fan loyalty.... >>
BizReport | Advertising archives January 28, 2015
Brand Keys predicts Super Bowl winners, losers
Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and... >>
BizReport | Ecommerce archives November 19, 2014
Study: Shoppers more likely to webroom
Tulip Retail has released a new study that indicates shoppers are more likely to webroom than showroom; the study makes the case for more associates to have mobile devices so that they can better answer shoppers' questions from the floor.... >>
BizReport | Ecommerce archives November 05, 2014
Holiday Forecast: 4% bump in revenue
Thanksgiving is still a few weeks away, but shoppers are already hitting stores. That's the takeaway from two new reports, which indicate shoppers aren't waiting for Black Friday or Cyber Monday sales in 2014.... >>
BizReport | Social Marketing June 25, 2014
How the World Cup is impacting brands
According to a new BrandKeys survey finds most US World Cup viewers say they would support brands who advertise or support their favorite soccer teams - even though major league soccer isn't a huge deal in the US. So far... >>
BizReport | Ecommerce archives November 07, 2013
Brand Keys: 5% decrease in holiday revenue?
While spending is expected to be strong during the 2013 holiday season, Brand Keys suggests actual per-retailer spending may be down by as much as 5% as shoppers look deeper discounts to save money. According to the report 65% of... >>
BizReport | Advertising archives February 09, 2010
Brand Keys: This is the decade of brand
Forget about singular commercials or even a six-month cross-marketing campaign. According to insight from Brand Keys from 2010 through 2019, it will be overall brand which engages consumers not individual ads or campaigns. Their new report indicates that customer engagement... >>
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