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BizReport | Blogs & Content January 28, 2010

Study: Boomers consuming more media

Don't look to Millenials as the touchstone for how much time is spent online. According to a recent report from CPH Research baby boomers, those between age 42 and 64, are spending more time online and are least willing to... >>

BizReport | Ecommerce November 20, 2009

CTAM: Don't forget matures in email, ecommerce marketing

When it comes to ecommerce and email, many marketers are focusing on Gen X and Boomers, but a recent study from the Cable & Telecommunications Association for Marketing (CTAM) indicates this could be a mistake. Although younger generations are generally... >>

BizReport | Research January 08, 2009

Geriatrics gear up with gadgets

A new joint study from the Consumer Electronics Association and TNS Compete discovered that age is no barrier when it comes to tweeting, searching and texting. ... >>

BizReport | Social Marketing November 19, 2008

Luxury car brand embraces social networking

Earlier this year, Mercedes-Benz partnered with consumer community site Passenger to form Generation Benz, a social network they can use to conduct a dialogue with, and learn from, their youngest demographic. ... >>