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BizReport | Ecommerce January 14, 2014

Millennial, Boomer shoppers more alike than you might think

Millennial and Boomer shoppers are more alike than previously thought, according to new research published by Radius Global Market Research, with both comfortable conducting online research and using social media.... >>

BizReport | Research October 21, 2013

Brands: Top 3 reasons you should focus on Boomers

With Halloween less than 2 weeks away, many brands are finalizing holiday advertising plans. Many will focus on Millennials or young families, but some experts say this is a mistake. Instead, they say Boomers are the place to focus this... >>

BizReport | Research July 21, 2010

Nielsen: Marketers not making most of Boomer demo

George Clooney aside, Baby Boomers may not be as sexy as Gen-X or Millenials, but marketers still need them. Why? Because the Boomer generation is now the largest in the US, they hold a vast amount of wealth and they're... >>

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