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BizReport | Advertising archives January 22, 2014

Ad Roundup: Releases increase data load, engagement

This week three platforms are changing the way their clients target advertising and customer engagement. Here's how:... >>

BizReport | Advertising archives September 20, 2013

Monetate taps BlueKai for audience segmentation tool

A new tool, out this week from Monetate, is pushing the targeting space to a new level. Through the LiveAudience solution, brands can tap into past browsing behaviors to better target and personalize online experiences.... >>

BizReport | Mobile Marketing September 18, 2013

Ad Roundup: Targeting solutions increase mobile's power

In mobile, targeting is imperative. Two targeting solutions and increasing the power of mobile targeting.... >>

BizReport | Advertising archives September 10, 2013

Ad Roundup: Content curation and international expansion

This week marks two big pushes in the online space: a data platform is moving into the international space while a content curation platform launches for domestic brands.... >>

BizReport | Advertising archives July 31, 2013

More ad budgets pushed to data

It's no secret that more executives are interested in the data behind campaigns' success - and sometimes failure. But just how much focus is on that data may be a surprise to some. According to new data out from Blue... >>

BizReport | Social Marketing July 16, 2013

Rio SEO partnerships to push more data for local businesses

New partnerships at Rio SEO should give local businesses a higher profile in the local search engine space, and should also help brands trying to connect through social networks. First, the social network equation. ... >>

BizReport | Advertising archives July 09, 2013

BlueKai links offline, online interactions

BlueKai is upgrading their existing data management platform to link offline and online behaviors, giving brands a more realistic picture of what customers want. Through the platform brands can bring offline CRM data into the online space.... >>

BizReport | Ecommerce archives May 20, 2013

BlueKai rolls out 3rd party data options

BlueKai has rolled out a new data validation methodology, set up to offer brands and marketers consensus-based third party data. Geared toward audience validation, the new offering should offer brands more insight into how to judge the data offered.... >>

BizReport | Advertising archives March 15, 2013

Ad products offer social, targeting solutions

New solutions out in the online space are setting up brands to have deeper connections with their customer base through more targeted and content-rich ads. Here's how:... >>

BizReport | Ecommerce archives January 04, 2013

Top 4 ways to build data strategy

According to a recent study by Radar Research that was commissioned by BlueKai, 40% of brands that were surveyed said that they are currently using a data management platform with an additional 30% expecting to implement the platform in 2013.... >>

BizReport | Advertising archives January 03, 2013

Why data is more important than ever for 2013

With the wealth of online data available, most brands should show strong growth through 2013, correct? Not necessarily. While data is readily available many businesses don't have plans in place to capitalize on insights and that is a big problem... >>

BizReport | Advertising archives December 03, 2012

BlueKai: More businesses pushing into DMP to help across platforms

New data out from BlueKai shows more businesses are looking at data management platforms to help them with cross-platform campaign plans. Less than half (40%) are currently utilizing DMP, but over the next year 30% more say they'll adopt DMP... >>

BizReport | Mobile Marketing September 25, 2012

BlueKai solution offers mobile brands data

Out today from BlueKai, a data solution for brands in the mobile space. The company is pushing the Data Activiation System into the mobile space, offering a cloud based solution for advertisers and content producers. ... >>

BizReport | Advertising archives August 08, 2012

BlueKai, Korrelate data shows how online data predictive of offline purchases

Over the past year a new trend has emerged - that of using online data to predict offline purchases. A new report out from BlueKai and Korrelate underscores just how important this type of data can be.... >>

BizReport | Advertising archives May 16, 2012

New tools to improve online, mobile space

New releases in the mobile and online space may improve advertisers' ability to reach the right audience at the right time. ... >>

BizReport | Advertising archives April 10, 2012

BlueKai, Datalogix partnership marries big data with behaviors

Big data has been making big headlines - but not in great ways - for a few weeks now. The biggest of the not-so-great headlines intimating that although there is much data available brands aren't using properly and are losing... >>

BizReport | Advertising archives February 17, 2012

TruSignal, BlueKai partner for more targeted audience segments

An expanded partnership between data provider TruSignal and data management hub BlueKai will create more targeted audience segmentation for online marketers. Through the partnership marketers will be able to better serve their audience members in the telecom, financial products, automotive,... >>

BizReport | Blogs & Content archives February 13, 2012

What an e-reader looks like

And, no we're not just talking devices here. We're talking about the people reading books, magazines, newspapers and a plethora of other content via an e-device. Nooks, Kindles, iPads, and the list goes on. Candy and flowers are still popular... >>

BizReport | Blogs & Content archives February 09, 2012

BlueKai: DMPs can hold high value for publishers

A new report out from BlueKai could help publishers put a value on Data Management Platforms (DMPs). While creating targeting segments, a quality DMP will help publishers boost traffic, monetize content and boost advertising revenue.... >>

BizReport | Mobile Marketing November 24, 2011

What does an iPad buyer look like? You may be surprised

Tech brands may have a banner year in 2011. As people continue switching from feature phones to smartphones, buying tablets in addition to laptops and grabbing new e-reader devices, many experts believe tech brands will have a banner 2011. The... >>

BizReport | Advertising archives November 02, 2011

Announcements underscore interest in, value of online, mobile ads

As more screens are introduced to consumers lives marketers are trying to find more engaging ways to interact. Three announcements may help brands move more into the online and mobile spaces.... >>

BizReport | Advertising archives August 30, 2011

Platform releases may simplify analytics, campaign planning

Moving in to the holiday advertising season, brands are looking for ways to simplify campaign creation and tracking. Two platform releases may help marketers create more relevant campaigns. ... >>

BizReport | Advertising archives August 10, 2011

Brands: What you need to know about online privacy

As the online space becomes more crowded brands are looking for better ways to engage consumers without infringing on their privacy. Data-driven targeting is becoming even more important across the US and Europe to bring the right content and ads... >>

BizReport | Advertising archives October 26, 2010

BlueKai, Efficient Frontier partner for intent-based ads

Segmented consumer bases are one way advertisers are lessening the fragmentation of the Internet to engage consumers and increase sales. A new partnership between data auctioning marketplace BlueKai and performance marketers Efficient Frontier will take segmentation a step farther by... >>

BizReport | Advertising archives July 22, 2010

Rocket Fuel Inc. taps BlueKai for optimized data

Thanks to intent data from online firm BlueKai, Rocket Fuel Inc. marketers were able to lower cost per action metrics by nearly 44%. Rocket Fuel Inc. used the information provided by BlueKai to fine-tune marketer campaigns according to marketers' core... >>

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