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BizReport | Social Marketing January 10, 2012

Janrain: 4 of 5 consumers say website registration 'annoying'

When it comes to registering to become part of a website or community, most consumers don't want to do it. Not only that, 86% (4 of 5) find the need to register or create new accounts for websites bothersome enough... >>

BizReport | Social Marketing February 09, 2011

Report: Consumers don't want to register to buy online

If your ecommerce site requires a lengthy sign-up process before consumers can complete a purchase, you may be losing more customers than you think. That is the takeaway in a new report from Janrain and Blue Research; the report finds... >>

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