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BizReport | Advertising January 03, 2018

Expert: Why marketers must prep for CPV, Location Intelligence, and BlockChain now

2017 saw three interesting developments gain steam: locational intelligence, the cost-per-visit (CPV) model, and the emergence of blockchain. According to one expert, these three elements will have a big impact on marketers through 2018, as well. ... >>

BizReport | Advertising April 17, 2017

Ad Roundup: Upping personalization keys

In today's advertising roundup, a trio of releases that focus on personalizing the advertising experience to increase customer engagement. ... >>

BizReport | Advertising March 28, 2017

Ad Roundup: Customer-focused releases

In today's advertising roundup, a partnership and a new release that focus on better communication between retailers and consumers, as well as a business-focused releases, focused on improving collaboration in business. ... >>

BizReport | Advertising June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. ... >>

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