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BizReport | Email Marketing July 04, 2014

Report: Marketing tech high on marketers' to-do lists

In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking... >>

BizReport | Advertising archives April 07, 2014

Bizo releases B2B targeting solution

A new targeting solution in the B2B space takes a different approach to website traffic, and allows businesses to 'nurture' anonymous visitors even before they offer up an email address. This kind of engagement can enrich the on-site experience for... >>

BizReport | Advertising archives February 05, 2014

Bizo, Jivox announcements give advertisers more to look for

This week two online powerhouses Bizo and Jivox are making announcements that should get advertisers and brands talking. ... >>

BizReport | Advertising archives October 24, 2013

Ad Roundup: Automation, Closed-Captioning and Positioning - Oh, My!

New releases to the online ad space this week may make it simpler for brands to engage consumers - by guaranteeing ad positioning, closed-captioning video formats and better controlling ad budgets.... >>

BizReport | Advertising archives September 17, 2013

Solutions improve analytics to boost campaign performance

This week, both Bizo and Aimee launch new, analytics based platforms, set up to enhance how brands connect online. The Aimee tool is set up to serve more relevant on-site copy while the Bizo solution is set up to analyze... >>

BizReport | Advertising archives April 24, 2013

Bizo release targets based on business interests

Bizo has launched a new business data solution, set up to help brands engage all clients throughout the sales funnel - including B2B clients who may otherwise be missing from the data equation. Called Bizo Data Solutions, the platform extends... >>

BizReport | Advertising archives December 28, 2012

Unmetric, Bizo release plans to help brands in 2013

A new book and a social monitoring platform may help brands better compete by creating universal strategies and monitoring the social space.... >>

BizReport | Advertising archives November 23, 2012

Bizo launches self-serve platform for SMBs

With social getting so much play from consumers it is no wonder brands are looking for new ways to engage and make more from their social and display dollars. A new platform from Bizo is set up to help small... >>

BizReport | Ecommerce archives August 24, 2012

S.A. brand expands internationally, Hearst to launch shoppable content option

Three announcements this week could change the face of commerce for both businesses and consumers. Hearst is launching a new shoppable content option, a South American ecommerce powerhouse is looking to expand internationally and one B2B hub is getting national... >>

BizReport | Research archives August 07, 2012

Report: Pack the car, we're vacationing

Move over stay-cations, Americans are putting a little extra spending cash into vacation for the first time in several years, and they are actually leaving town. New data from comScore and Bizo finds a number of professionals are looking into... >>

BizReport | Research archives July 09, 2012

Jobless numbers up for younger Americans

It may be summer but that isn't the slowing the search for new and better jobs. Both younger and older demographics are looking for something more - some for a first job, some for a better placement. Where and how... >>

BizReport | Advertising archives May 16, 2012

Bizo launches real time bidding option BAX

A new offering to the real time bidding (RTB) space will enable agency buys to a premium business audience. From Bizo, the Business Audience Exchange (BAX) system was created to work with Bizo's Premium Business Audience Network as a real... >>

BizReport | Advertising archives January 23, 2012

New advertising tools will help brands make most of $40b spend

Online advertising, forecasts eMarketer, may hit $40 billion this year. That, in itself is headline making news, but of more interest to brands and marketers are the new ways to analyze campaigns and engage the online consumer base.... >>

BizReport | Social Marketing August 25, 2011

3 Social media tips for 2011 holiday season

Although the back to school shopping rush is still on in some areas, there are some trends happening now that online brands can use to get a bigger bang for the social media buck during the upcoming holiday shopping season.... >>

BizReport | Advertising archives August 24, 2011

Survey: Brands betting on social for holidays

Many brands are looking to social to help push their name recognition to the next level this holiday season. According to the Bizo survey brands are betting that social shopping will take them into the fall season and then straight... >>

BizReport | Advertising archives August 09, 2011

Bizo, comScore partner for business-based metrics

Business marketers have more ways to analyze campaign performance. A new partnership between Bizo and comScore, creating the comScore Bizo Index, gives business-minded brands better access to buying segments. ... >>

BizReport | Advertising archives May 24, 2011

Bizo study may help brands better connect

Finding the right target audience at the right time is a struggle for advertisers whether they are online or offline. Utilizing targeting methods is one way to increase advertising response rates, but targeting may only get marketers so far. New... >>

BizReport | Advertising archives May 09, 2011

Bizo taps Evidon for privacy regulation

As the conversation about data tracking heats up many advertisers are looking for ways to ensure their clientele that their private information is safe. Lead generation hub Bizo is hoping to answer some of those questions by increasing the regulation... >>

BizReport | Advertising archives April 05, 2011

Survey: Display, mobile priorities for advertisers

Move over video and search marketing. Savvy marketers are pushing for more display and mobile advertising time according to a recent survey. The survey, from Bizo, finds that most marketers believe display and mobile options are their best chance to... >>

BizReport | Advertising archives March 08, 2011

Bizo release targets business consumer segments

A new release in the online ad space should give advertisers and brands more information about traffic and leads. From Bizo, the Audience Marketing Platform segments website visitors/traffic so that brands not only know traffic numbers but anonymized data about... >>

BizReport | Advertising archives June 07, 2010

Bizo offers self-serve ads for $5 per day

There is a new answer for small businesses with small ad budgets: self-service ad platform Bizo has launched BizAds. The platform allows marketers to create and launch ads for $5 per day. Marketers with small budgets can spend as little... >>

BizReport | Advertising archives June 30, 2009

eXelate, Bizo partner for B2B marketers

B2B targeting platform Bizo has partnered with eXelate's Targeting Exchange to give B2B marketers better reach into their community. The partnership gives advertising networks and ad agencies the ability to more effectively target B2B decision makers, a consumer base 50... >>

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