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BizReport | Advertising archives January 29, 2016

3 big data resolutions businesses should implement

According to several reports, brands can expect data to become a bigger player in their marketing strategies over the next year. One expert offers his top 3 resolutions for brands to implement this year. ... >>

BizReport | Advertising archives December 11, 2015

How to better use data in 2016

There is a move in the data space to remove human bias. According to one expert, this trend will become a major force in 2016. Here is why. ... >>

BizReport | Advertising archives December 02, 2015

Top 3 tips to improve analytics use

Analytics are just about the only thing standing between a brand and their customers. The right analysis will tell brands whether their campaigns and messaging are engaging. One expert offers advice on how to improve the use of analytics. ... >>

BizReport | Ecommerce archives December 01, 2015

How analytics are impacting e-commerce

Analytics aren't new, but how brands use them, especially to engage shoppers, continues to change each year. One expert explains how analytics are impacting ecommerce. ... >>