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BizReport | Advertising June 17, 2011

For a cause: How workplace campaigns can benefit brands

When brands partner with a cause, many times they are shooting for unknown-to-them or past customers to engage through giving. But these brands may be missing out by not including one key element: the workplace campaign. ... >>

BizReport | Advertising October 07, 2010

For a cause: 3 tips for cause marketing campaigns

"Donate: it's for a good cause." While this may sound like an okay call to action for a cause marketing campaign, the truth is, calls to action aren't the most important things in this type of campaign. Instead, consumers want... >>

BizReport | Advertising October 05, 2010

What to expect from cause marketing in 2010 holiday season

During the 2009 holiday shopping season many brands received a lift from partnerships with non-profit organizations. As we've made our way through three major 2010 holidays - Valentine's Day, Mother's Day and Father's Day, cause marketing has continued to grow.... >>