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BizReport | Ecommerce March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review.... >>

BizReport | Ecommerce February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written... >>

BizReport | Ecommerce January 20, 2009

Fake user reviews - just say 'no'

Consumer-generated reviews of products and services are a major tool for online shoppers, and most expect, or rather demand, that those reviews be honest. However, once in a while someone decides they can manipulate what consumers see and believe they... >>

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