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BizReport | Social Marketing August 24, 2020

How to use social to engage

Since businesses and workplaces shuttered in the spring because of the Coronavirus pandemic there has been a strong upsurge in the use of social media. People are using social not only to stay connected with friends or family but to... >>

BizReport | Social Marketing August 11, 2020

Study finds fundamental changes in how social media is used

Over the course of the pandemic, social media use has changed and the changes are being felt by both social media consumers and content creators/brands. According to new data out from Influenster, a Bazaarvoice company, about half of content creators... >>

BizReport | Advertising July 24, 2020

Reports ID importance of communication for holiday season

New reports underline the importance of brands' communication with customers as the COVID pandemic continues to make shopping difficult for many. First, from DISQO, a report that finds that most consumers (84%) feel brands are listening to them. ... >>

BizReport | Ecommerce April 24, 2020

Study: Reviews key to shopper engagement

Product reviews continue to be an important part of the customer journey. That is a key takeaway from new Bazaarvoice data which, among other things, shows that 75% of shoppers 'sometimes or always' trust consumer reviews. ... >>

BizReport | Ecommerce March 05, 2020

Study: People want consequences for fake reviews

For many years, reviews have been an important part of the digital buying experience. Shoppers seek out reviews for products as part of their research, and some are now fighting back against the fake reviews that spread across the digital... >>

BizReport | Ecommerce archives September 05, 2019

Study: Slow shipping, long lines a pain for holiday shoppers

Retailers may want to look at the checkout and shipping options they offer before the busy holiday shopping season begins. That, according to new data out from Bazaarvoice, which indicates that slow shipping and long checkout lines are two of... >>

BizReport | Ecommerce archives July 09, 2019

Top 3 tips for retailers to capitalize on summer sales

Amazon's Prime Day is only a couple of days away, big retailers including Walmart have announced plans for their own summer sales events, and back-to-school shopping is already gearing up. Here's how retailers can ensure they are ready for summer... >>

BizReport | Ecommerce archives April 19, 2019

Study finds connection key for shoppers

It turns out branded interaction may be the key to increasing sales and revenue. That, according to new Bazaarvoice data which found that product pages with Q&A type information scored 47% higher conversion rates to those pages that didn't house... >>

BizReport | Ecommerce archives September 21, 2018

Study: Holiday shoppers starting earlier

While the big holiday rush won't be seen before the Thanksgiving holiday in the US, new data out from Bazaarvoice finds that 25% of holiday shoppers will begin their holiday preps about three months prior to December 25th. This means... >>

BizReport | Ecommerce archives August 08, 2017

Reviews key to offline selling

It is no secret that reviews drive the sales of online merchandise, but according to Bazaarvoice, reviews are also pushing offline sales. They looked at the affect reviews are having on back-to-school shopping, and found that for every $1 in... >>

BizReport | Ecommerce archives July 11, 2017

Report: Prime Day shoppers shop around

Look for Amazon Prime Day shoppers to look around off of Amazon's site. That's a key takeaway from new Bazaarvoice research; their report delved into how Prime Day shoppers engaged across the web during the 48 hours surrounding Amazon Prime... >>

BizReport | Advertising archives July 03, 2017

Ad Roundup: Releases to protect, engage consumers

In today's advertising roundup, a trio of releases set up to help merchants and brands better engage with consumers, and to protect both business and consumer data. ... >>

BizReport | Advertising archives March 28, 2017

Ad Roundup: Customer-focused releases

In today's advertising roundup, a partnership and a new release that focus on better communication between retailers and consumers, as well as a business-focused releases, focused on improving collaboration in business. ... >>

BizReport | Ecommerce archives March 09, 2016

Study: Reviews influence both online, offline shoppers

No matter where your customers are buying, be that in-store, via a mobile device or online portal, chances are they're reading online reviews first. That is the takeaway from new Bazaarvoice data. ... >>

BizReport | Advertising archives February 11, 2016

Ad Roundup: Platforms for sales, ecommerce

In today's advertising roundup, a trio of releases that should help brands and sales people connect with consumers. ... >>

BizReport | Email Marketing May 10, 2012

Responsys, Bazaarvoice collaboration offers customized content

Recently Responsys Interact Suite integrated with Bazaarvoice's Social Commerce platform, offering brands a new way to engage with consumers. The collaboration enables brands to offer relevant and customized messaging across online channels - hopefully engaging more consumers. ... >>

BizReport | Social Marketing June 23, 2010

Bazaarvoice socially connects marketers, consumers

Connecting with consumers in the online space is much more difficult than throwing up a social network shingle and waiting for them to arrive. Ask any marketer from a nationwide brand to a small town mom-and-pop and you'll get the... >>

BizReport | Ecommerce archives April 15, 2009

Encourage customers to contribute reviews

So, you've made the leap and added user reviews to your website but you're starting from scratch and need to get those reviews rolling in, how do you go about it?... >>

BizReport | Ecommerce archives March 23, 2009

Report: Three R's influence online shoppers

School children may learn more than their 'Three R's' - Read, wRiting and aRithmethic - these days but the Three R's are still influencing online shoppers. According to a new report from Bazaarvoice and JupiterResearch online Ratings, Recommendations and Reviews... >>

BizReport | Ecommerce archives March 07, 2009

Reluctant shoppers swayed by peer-generated content

Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and... >>

BizReport | Mobile Marketing January 22, 2009

MobileVoice brings online reviews in-store

Bazaarvoice has introduced a new service that delivers product reviews to consumers' mobile phones. Nothing new there, you say. However, this service, called MobileVoice, delivers those reviews while consumers are in the store.... >>

BizReport | Social Marketing December 05, 2008

Online reviews usage peaks on Thanksgiving, Cyber Monday

Consumers turned to online reviews in large numbers in the run up to Black Friday, found Bazaarvoice, peaking during the evening of Thanksgiving Day and again on Cyber Monday. ... >>

BizReport | Ecommerce archives November 26, 2008

British online reviewers are a selfless bunch

Why do some Internet users expend extra time and effort to write online reviews? What are they getting out of it and what sort of Internet user are they? Bazaarvoice and word-of-mouth experts Keller Fay Group have released findings from... >>

BizReport | Ecommerce archives November 18, 2008

Brandvoice: Syndicating reviews to retail sites

It's well known that user-generated ratings and reviews play an important part in online purchasing decisions. In fact, says Bazaarvoice, manufacturers that don't have reviews on retail sites are hurting their brand and losing business. ... >>

BizReport | Social Marketing April 26, 2007

QVC.com's customers embrace rating and review feature

Just weeks after QVC.com employed Bazaarvoice’s user review and ratings system, it had users rushing to post feedback on their purchases.... >>

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