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BizReport | Advertising May 05, 2016

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. ... >>

BizReport | Mobile Marketing February 05, 2016

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience. ... >>

BizReport | Ecommerce October 17, 2012

Claritics partners with Badgeville to bring analytics to gamification

Gamification is getting an upgrade. Beginning today, Claritics and Badgeville are partnering to bring better analytics into the gamification space. Through the partnership brands using gamified ads and techniques will be able to track and analyze campaigns in real time... >>

BizReport | Advertising December 19, 2011

As gaming grows so does gamification

2011 saw gaming and gamification techniques skyrocket online. With more consumers playing games and interacting through game-like structures, brands signed on to engage in the playing sphere. This has led gamification to be one of the fastest growing areas on... >>

BizReport | Social Marketing September 13, 2011

Nielsen: People spending much more time in social

Upwards of half the American public are now interacting on social networks often, with most having a profile even if they don't regularly post, tweet or share pictures and videos. Just how big is the social space getting? According to... >>

BizReport | Social Marketing August 30, 2011

How gamification is changing loyalty marketing

Gamification is helping to rebuild the loyalty space. In an area where marketers weren't engaging consumers because their ads, emails or newsletters weren't relevant, games make it simpler for brands to engage and for consumers to earn rewards. This, of... >>

BizReport | Blogs & Content August 29, 2011

How to incorporate gamification into your strategy

Gamification. If you haven't at least heard about it, you're probably tried to incorporate some kind of social games within your online strategy. Using rewards, status and reputation to build consumer interest and engagement is one of the oldest forms... >>

BizReport | Blogs & Content July 13, 2011

How viewers and brands are engaging with social media

As the most-trafficked site several months running, Facebook is getting more play in the boardroom. Consumers continue to increase their time on-site, not just with Facebook but with Twitter and other social networks, causing brands to take social marketing more... >>

BizReport | Loyalty Marketing June 03, 2011

Why social loyalty is as important as social strategy

In the social space so many brands are focused on building 'likes', 'mentions' or 'retweets' that they are missing out on the true potential of social media. Rather than treating social networks as another part of the marketing scheme, used... >>

BizReport | Advertising April 28, 2011

Janrain rolls out game-like brand advertising solution

With research showing more people logging on to online and social games each month, many brands are looking for ways to capitalize on the craze. Enter a new partnership from Janrain and Badgeville; the partnership allows advertisers to create game-like... >>

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