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BizReport | Mobile Marketing November 25, 2014

Study: How mobiles are influencing moms

Over the past year mobile has begun influencing moms more. According to a recent BabyCenter study the impact of mobile devices on moms' purchases has increased by more than 25%. According to moms the availability of mobile coupons is one... >>

BizReport | Research October 30, 2014

Study: Moms looking to tech to track family health

Moms want a better look at their childrens' health. That's the takeaway from a new BabyCenter study which indicates a growing number of moms want health/fitness trackers for both themselves and for their children.... >>

BizReport | Mobile Marketing September 09, 2014

Study: Moms more and more dependent on mobiles

Most moms are looking to mobile devices more and more often - for everything from entertainment to communication and advice. According to results from the 2014 BabyCenter US Mobile Mom Report most moms have either a smartphone or tablet, and... >>

BizReport | Social Marketing June 29, 2010

Study: Moms are 'influenced' or 'influencers', which you should target

When it comes to Mom Marketing there are two distinct camps, one which may hold more promise for brands in the online space. The two categories are the Influencers and the Influenced and - kudos to you for guessing -... >>

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