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BizReport | Advertising archives March 08, 2017

Top model agency responds to baby boomer spending power

The growing buying power, and lust for life, of the post-war baby boomer generation has led to one of Europe's leading model agencies to launch a new division - RETRO. ... >>

BizReport | Advertising archives February 24, 2017

Report: Finances key to engaging Boomers

While age is an important factor in any kind of advertising targeting, new data out from Epsilon indicates that finances may be the key to engaging Baby Boomers, especially online. Researchers found that Boomers who are financially secure are more... >>

BizReport | Loyalty Marketing January 27, 2017

Report: Boomers want personalization, individuality

Baby Boomers may be thought of as the generation with the most extra cash to spend, but one new report indicates they aren't loyal with that spending money. More than half of Boomers, according to the study, will shop competitor... >>

BizReport | Loyalty Marketing January 25, 2017

Baby Boomers feel left out in retailer rush to covet Millennials

Are retailers focusing too much on Millennials and neglecting Baby Boomers? New research in the UK from global loyalty marketing agency ICLP suggests they are. ... >>

BizReport | Ecommerce archives January 11, 2017

Report IDs habits of Boomer shoppers

Most retailers are shifting focus to Millennials, but although the Millennial generation is vast, not all Millennials have pockets as deep as Boomers. One new report identifies Boomer shopping habits that can help retailers connect. ... >>

BizReport | Social Marketing October 21, 2016

Millennial-led SMBs defining new world order for marketing

Small and medium sized businesses led by Millennials are changing traditional marketing on its head and defining a "new world order", according to new research released by video-editing app development firm Magisto.... >>

BizReport | Advertising archives July 11, 2013

Marketers - watch your language when addressing Baby Boomers

Marketers - watch your language. Don't call Baby Boomers 'elderly', and don't assume they're going to end up in a 'nursing home'. To do so could undermine your overall marketing messages, according to a new survey from SeniorMarketing.com.... >>

BizReport | Advertising archives September 26, 2012

Why brands need to think outside the Boomer box

New data out from Nielsen NeuroFocus indicates typical targeting methods may not be working when it comes to brands trying to reach the Boomer demographic. In fact, the data shows reaching these mature consumers takes more balanced and attentive marketing... >>

BizReport | Advertising archives August 27, 2012

Why brands should pay more attention to Boomers

New data out from Nielsen and BoomAgers underscores the need for brands to pay more attention to older consumers. Nielsen notes that about half of the US population will be over age 50 within the next five years. However, as... >>

BizReport | Ecommerce archives July 02, 2012

Survey: Older Americans looking to tech to stay connected

They may not be quite as vocal about their use of technology, but older Americans are embracing technology finds a new report from Perion. Their data finds that upwards of 80% of American Baby Boomers are moving to tablets -... >>

BizReport | Ecommerce archives April 30, 2010

Female baby boomers look to web for cosmetics

Mintel's recent Beauty Retailing report found the female baby boomer population is becoming increasingly web-savvy and more could be spending their digital dollars at online beauty sites if retailers play their cards right.... >>

BizReport | Ecommerce archives March 17, 2010

Gen Y to lead shopping recovery

Don't rely on the Boomers to spend us out of the latest recession. While they may have led the way after the previous two, it's now Generation X's and Y's turn, according to new research. ... >>

BizReport | Research archives January 15, 2010

Marketers must ready for a new kind of consumer

A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty to thirty years marketers are going to have to completely change their philosophy or risk alienating or simply missing many... >>

BizReport | Research archives December 21, 2009

Seniors becoming more active online

When it comes to the most active online populations, most advertisers believe those in the middle - between the ages of 30 and 45 are the most active. In many senses they are but one of the fastest growing online... >>

BizReport | Social Marketing May 28, 2009

Baby Boomers abandoning Facebook?

At the start of the year they were flocking to Facebook, but now it seems they're leaving in droves. Inside Facebook's latest usage report shows that Baby Boomers were the only demographic to experience an overall drop in numbers.... >>

BizReport | Research archives March 05, 2009

Identity theft rises, Gen Y most at risk

Identity theft is on the rise and Generation Y is the group most at risk, reports out this week suggest. However, this group of youngsters appears less concerned than their older counterparts. ... >>

BizReport | Research archives February 08, 2009

Which images motivate mature consumers?

As marketing budgets are squeezed, each individual marketing element needs to pack a punch. This extends to your photography, demonstrates Creating Results, a multi-service agency that drives demand from mature consumers for lifestyle-oriented products and services. ... >>

BizReport | Social Marketing October 07, 2008

Are you maturing with the Millennials?

Companies will find themselves losing out on vast opportunities if they don't act now to invest in strategies aimed at the largest generation of the moment - the Millennials. Such are the findings of a survey conducted by the Economist... >>

BizReport | Research archives September 18, 2007

Study: Boomers increasingly turn to PC, phone

Advertisers who are sticking with traditional media in the hopes of turning more Boomer consumers into buyers could be making a fundamental mistake. According to a recent study, instead of turning to television or newspapers, Boomers are increasingly turning to... >>

BizReport | Ecommerce archives May 29, 2007

Young adults prefer debit to credit for online payments

Online retailers need to implement a variety of payment options to ensure they are catering for younger consumers.... >>

BizReport | Research archives April 12, 2007

'Third Agers' are tech-savvy online shoppers

Third Agers are a formidable presence on the internet, new research has revealed, and they aren’t the stereo-typical technophobes many perceive them to be.... >>

BizReport | Social Marketing March 19, 2007

New Podcast/Blog ad network geared to boomers

What do you get when you cross edgy content, blogs and podcasts from an expert panel and national advertisers? A new social network aimed at helping the boomer generation get more out of life.... >>

BizReport | Social Marketing March 09, 2007

Boomers show advertisers life after 50

Just seven months after launching their portal catering to the tastes of the baby boomer generation, Eons.com has proven itself as a viable online platform. ... >>

BizReport | Search Marketing January 10, 2007

Web Savvy Seniors Get Cranky

Baby boomers and seniors can now use a new search engine that returns suitable site suggestions.... >>

BizReport | Research archives November 30, 2006

Affluent 30-Somethings are YouTube's Key Audience

According to recent studies into YouTube’s online audience, the majority of users aren’t teenagers and 20-somethings, they’re in their mid-30’s.... >>

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