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BizReport | Ecommerce July 20, 2018

For college ages, in-store key for BTS

There will be no shortage of online shoppers during the back-to-school frenzy of shopping between July and September, but those shoppers are less likely to be looking for items for college-aged children. That, according to Deloitte's 2018 Back To College... >>

BizReport | Advertising July 12, 2018

Forecast: In-store key for BTS shoppers

While many parents will be researching back to school (BTS) purchases online this summer the bulk of BTS purchases will be made in-store. That is a key takeaway from a new Deloitte forecast which suggests that shoppers will spend $28... >>

BizReport | Ecommerce June 22, 2018

Report: BTS driven by in-store buys

While kids may be in the forefront of researching products online and adopting new retail technology, their parents are still counting on physical stores to make the final purchases. That's the word from new Cardlytics data which shows that most... >>

BizReport | Ecommerce September 08, 2014

Euclid: BTS hits a high note

While many parents are still filling out kids' school supplies and clothing lists, the majority have finished shopping. And, according to one report, the results were good for retailers. Retail analysis hub Euclid reports significant increases to store traffic and... >>

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