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BizReport | Ecommerce August 19, 2011

How one retail site is melding brand, content

With the rush of the holiday shopping season only a few weeks away, etailers the world over are looking for ways to create a more interactive experience for shoppers. Elle Tahari has unveiled their new look, which may give other... >>

BizReport | Ecommerce August 02, 2011

Accenture: Half of BTS shoppers won't go online

A new prediction may push online retailers into a more active back-to-school (BTS) campaign mode. According to new data from Accenture, about half of BTS shoppers say they won't shop online at all this season, which means etailers really need... >>

BizReport | Ecommerce August 01, 2011

Study: Online shoppers to spend more than offline for back to school

August has arrived and over the next few weeks we'll all see more shoppers in stores, picking up everything from notebook paper to new shoes. But a new report from BIGresearch and Shop.org finds that consumers shopping online will spend... >>

BizReport | Research June 01, 2011

Report: Dads may be surprised this Father's Day

When it comes to parental holidays, father's often feel like the forgotten parents. With so much time spent on Mother's Day - from cards and flowers to meals out and actual excursions, Dad's are sometimes underwhelmed with a new tie... >>

BizReport | Mobile Marketing March 25, 2011

How the mobile marketplace is changing the online space

When it comes to mobile consumers, all brands want to engage them. A new report from BIGresearch may make mobile consumers even more attractive to brands. According to the findings 'active' mobile consumers are also 'active' product researchers.... >>

BizReport | Ecommerce February 08, 2011

Is your campaign ready for Valentine's buyers?

Just under a week to go until millions of consumers around the globe declare their love, reignite the flame of romance and give both small and large gifts to their loved ones. Is your campaign set up to capture the... >>

BizReport | Ecommerce September 07, 2010

Amazon, WalMart pushing ecommerce traffic

People are creatures of habit, and many are proving it by how they shop online. Walmart, one of the biggest brick and mortar retailers in the world is also pushing a ton of traffic online. In fact, the retail giant... >>

BizReport | Research May 17, 2010

Is your campaign ready for differences in the US Hispanic sector?

Chances are it isn't. Why? Because many marketers and brands seem to be under the assumption that all Hispanics in the United States should be targeted or messaged in the same way. Which is just silly considering the breadth and... >>

BizReport | Social Marketing January 29, 2010

Study: At-home moms more likely to be social

When it comes to engaging moms, the most likely place may be the social network. According to a recent report from the Retail Advertising and Marketing Association (RAMA) at home moms are more likely to be on Facebook, MySpace or... >>

BizReport | Ecommerce December 16, 2009

E-commerce holiday shipping offer deadlines loom

According to Shop.org and BIGresearch, the majority of e-retailer's holiday shipping offers are set to end on or before December 18 as consumers clamour to finish their Christmas shopping. ... >>

BizReport | Ecommerce May 01, 2009

Shop.org: What attracts consumers to a particular online retailer?

While online shoppers still rank price as a significant deciding factor when choosing which online retailer to buy from, a recent NRF and Shop.org study found that other elements also come into play. ... >>

BizReport | Ecommerce April 24, 2009

BIGresearch: 1 in 5 plan to shop online for Mother's Day gifts

Mother's Day is just around the corner and retailers are gearing up for the increased spending on gifts. However, research suggests that spending will drop over 10% compared to last year. ... >>

BizReport | Blogs & Content November 24, 2008

Electronics and apparel purchases driven by new media

New media including blogs, videogame ads and product placement, are gaining influence with consumers, particularly among the much-coveted 18-34 age group, but traditional media's influence remains steady.... >>

BizReport | Research March 14, 2007

Study: Offline media prompts online search

A new survey finds that the majority of consumers are motivated to search for online products after seeing ads and articles in traditional print media.... >>

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