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BizReport | Mobile Marketing October 22, 2013

Asia home to countries with highest percentage of mobile native consumers

New survey findings reveal that Asia is home to the countries that have the highest percentage of consumers that interact with businesses daily via a mobile device. ... >>

BizReport | October 19, 2012

B2B and B2C social engagement - when's good?

More research has been done to try to refine the days and hours during which consumers and businesses are most engaged with social media. Marketing firm Compendium has just released a new study on when marketers should Tweet or post... >>

BizReport | Social Marketing May 27, 2010

Report: B2B firms embrace social media

B2B firms haven't usually scored highly on the social media usage front but, while they may not be engaging as regularly as their B2C counterparts, a new survey from marketing agency White Horse found they are now embracing social media.... >>

BizReport | Social Marketing April 26, 2010

HubSpot finds Twitter follower count sweet spot

How many Twitter followers does it take to make the medium a successful lead generator? This question, pondered by many a marketer, has been answered by Hubspot.... >>

BizReport | Social Marketing November 06, 2009

Podcasts, webinars most-used social media business tools

A new study into how business professionals across North America utilize social media in the workplace has found podcasts and webinars to be the top resources used and Facebook to be the most popular social networking site. ... >>

BizReport | Advertising January 23, 2009

Report: Brand building contributes to ad spend wastage

Retailing tycoon John Wanamaker famously said, "I know half my advertising is wasted. The trouble is, I don't know which half." If he were alive today, and read The Fournaise Marketing Group's Global Marketing Effectiveness report, he'd have to rephrase... >>

BizReport | Research April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads.... >>

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