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BizReport | Ecommerce August 17, 2017

Trends to watch in B2B ecommerce

While B2B digital commerce continues to grow, it still lags behind B2C digital commerce. However, B2B is making some strong strides forward. Here are trends B2B brands should watch. ... >>

BizReport | Internet June 01, 2017

Expert: What to watch in the B2B space

2017 has been an exciting year for B2B hub CloudCraze, and several rollouts are planned for the coming months. One of the biggest changes: how B2B brands are expanding into the cloud space. We chatted with CloudCraze's Eric Marotta to... >>

BizReport | Internet May 31, 2017

Expert: Expect more B2Bs to go to the cloud

The cloud is going to become increasingly important to B2B brands, as it is to both consumers and to B2C businesses. That, according to one expert who says early adopters are seeing the benefits of a cloud shift. ... >>

BizReport | Social Marketing April 26, 2017

Expert: Why B2Bers need social

The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking... >>

BizReport | Ecommerce January 19, 2017

Study: Order struggles a problem for B2B

Order struggles are a problem for B2B brands. That's the takeaway from a new CloudCraze study. Researchers found most B2B marketers have lost a sale because of ordering-specific issues - like a seamless experience, data effectiveness, and cost efficiency. ... >>

BizReport | Ecommerce December 03, 2015

Report: Bad experiences hurting B2B brands

It isn't just Joe Public who turns away from businesses after a bad experience. New data out from Accenture Strategy shows businesses are turning away from other businesses that don't offer a solid customer experience. ... >>

BizReport | Advertising May 19, 2015

Expert: Salespeople still important for B2B brands

Online tools and platforms are growing in the B2B sector, but according to one expert salespeople continue to be vital to the industry. ... >>

BizReport | Advertising May 05, 2015

Study IDs how B2B brands can improve customers' lifecycle

New data out from ServiceSource indicates B2B brands need to not only b familiar with customer lifecycle management but with revenue lifecycle management. The revenue-based lifecycle gives brands a better glimpse into how they are currently performing and how that... >>

BizReport | Research October 28, 2014

Study: 1/3 of businesses need to improve analysis coordination

Business to business brands need to do a better job of strategizing how they approach campaign measurement. That's a key takeaway from a new Corporate Visions survey which indicates more than half of B2Bers believe their conversation strategy is strong,... >>

BizReport | Viral Marketing July 10, 2014

B2B study: video spend on the rise

Look for more Business to Business (B2B) companies to invest in video in the coming years. That is the takeaway from a new report out from Demand Metric and Vidyard, which shows already increased spending in video production, and a... >>

BizReport | Email Marketing July 04, 2014

Report: Marketing tech high on marketers' to-do lists

In the second half of 2014 look for more businesses to push their spending within the marketing technologies sector; that is the takeaway from the new Stat of B2B Lead Nurturing survey. According to the report most (82%) are looking... >>

BizReport | Mobile Marketing February 19, 2014

Survey: B2B brands not connecting with tablets

There seems to be a disconnect in the B2B space, especially with tablets. According to a new survey from Corporate Visions while most B2Bers believe tablets can impact sales positively most also don't use them.... >>

BizReport | Ecommerce December 27, 2012

J2 Global: Why small businesses need connections for 2013

As the New Year's countdown continues, brands are beginning to look away from holiday sales and toward finalizing plans for 2013. For smaller businesses, j2 Global predicts 2013 will be all about connections through mobile and social. ... >>

BizReport | October 24, 2012

Few UK B2B firms use social for lead or demand generation

B2B companies are focusing social media activities around brand awareness, finds a new survey from Eloqua, while lead generation and demand generation strategies take a back seat. ... >>

BizReport | Advertising October 17, 2012

Demandbase release offers company-targeted ads

B2B (business to business) brands take note: a new release from Demandbase allows you to target ads to the company level, increasing the relevancy and potentially increasing campaign ROI.... >>

BizReport | Internet September 05, 2012

Corporate Visions' acquisition expands marketing toolset

This week Corporate Visions announced the acquisition of WhiteboardSelling, a company created to help clients sell better. The move should broaden the capabilities Corporate Visions offers its clients in the online space, helping to optimize selling conversations.... >>

BizReport | Advertising March 21, 2012

Pardot: One in five B2B marketers don't measure campaign effectiveness

In today's economy marketers need to know what works and what doesn't if they're to make the most of tight budgets. However, a recent survey by business-to-business marketing automation specialists Pardot found that one in five businesses are not tracking... >>

BizReport | Advertising March 19, 2012

Survey: B2B marketers missing opportunities

Too many B2B marketers are missing opportunities presented by adequate use of data, targeting and measurement. According to Crain's B2B Magazine survey brands are still 'pushing' ads rather than 'pulling' in consumers with the use of proper targeting methods.... >>

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