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BizReport | October 24, 2012
Few UK B2B firms use social for lead or demand generation
B2B companies are focusing social media activities around brand awareness, finds a new survey from Eloqua, while lead generation and demand generation strategies take a back seat. ... >>
BizReport | Advertising October 04, 2012
Demandbase tool offers real time option for B2Bers
When it comes to campaign optimization, advertisers need up to the minute information so that tweaks, adjustments and new campaigns have a better chance of engaging customers. To that end, Demandbase has released a new tool which should help B2B... >>
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